From the success of Instagram's "serenity and rules" to see the development of domestic apps

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Instagram's global success has made many social, instant messaging, graphics, and even other areas of app envy. In particular, Instagram in five years after its inception, can still maintain high-frequency use, is still in high-speed growth, not see the phenomenon of decline, but also commendable. By contrast, the once-social application overlord, Twitter's straight-line fall, is so unexpected.

Instagram's success comes from being able to "take the big bucks", which is a benchmark for the industry by being bought by Facebook for $1 billion, just in the number of more than 10 people. Over the course of five years, Instagram's change and constant, tangled and repetitive processes are proving to the industry and the public that it is not a flash-forward application. In the impetuous domestic mobile internet environment, Instagram success, worthy of domestic app learning and reference.

Change and remain: Instagram core is still

Compared to the general app short six months, long two or three years of life cycle, Instagram can adhere to the hot situation for five years, has exceeded the usual expectations. If the phrase "less change" is added over a period of five years, it seems completely against the "hate" law of mobile internet. If you're an early user of Instagram, you'll find that Instagram is not much different than it was five years ago, in terms of the user interface, features, and so on.

But it is this "constant" that keeps Instagram on its way. "Unchanged" at the core, to follow the human operation, user psychology, the use of habits and other deep follow, after all, there are always some things are difficult to change. Instagram cleverly integrates these hard-to-change things into its core.

For example, until August this year, all the photos on Instagram were squares. On the one hand, this is handy for Instagram to create the most distinctive personality features, let people see the square photo first associated with Instagram, on the other hand, the square photo is best for the public, to minimize the failure due to the composition of the picture of the probability of the photo, to meet the "fool-style" photo needs. Instagram can stand out in the presence of many image applications, keeping the "unchanging" work of a square photo.

But at the same time, Instagram also has a change. For example, since August this year, Instagram has announced that users are no longer restricted from posting non-square photos. The big reason is that with the popularity of mobile phone photography, the public needs more diversified photo presentation form, and photo master become mainstream. If you mean stick to a square photo, you'll lose Instagram users. Together with the introduction of image stitching application layout, short video application Hyperlapse, unlimited scrolling scroll interface additions, quick access to the features of Instagram pop trends, Instagram is also constantly changing. But these "changes" are the icing on the cake, just to improve the app experience and not deviate from Instagram's core.

Domestic app will only change "puffiness" full ≠ strong

With Instagram to ensure the long-term vitality of the application, deliberately pursue the "change" and "constant" between the balance of the domestic app seems too impatient. Usually, the development of domestic app is like this: first with a concise interface, practical features and so on to attract users to download, use, after the user volume reached a certain level, began to start large updates, add more features, and then to maintain the update frequency, began to add a lot of flashy features, As a result, both the app's responsiveness and the user experience began to decline, and then, in order to make a profit, join ads, shopping, community, news and even smart hardware without anything, completely destroying the app's original appearance.

By this time, the app has lost its original flavor and function, just "yield" under the magic of money, become "puffiness", thoroughly into the "comprehensive" = "powerful" misunderstanding. Ink Weather For example, originally a very convenient use of the weather application, with the initial accumulation of popularity and intentions of the function, a succession of defeated weather and other opponents, sitting on the weather application of the first place. But then, the ink weather began to change.

Although also added to the air quality, clothing index, life tips, Shijing and other intimate features, but also joined the launch screen ads, hand-travel ads, shopping ads, loan ads, news information, entertainment news, comedy, life services, community, shopping malls and so on a variety of weather applications for meaningless add-ons. Whenever you see an advertisement in the lower part of the ink and a similar "how long after the postpartum period is normal", "the baby is the healthiest", "from 5 kinds of lips to understand lust" and other news, there is always a hit the phone impulse.

Ink weather is just constantly become "puffiness" one of the domestic apps, and other such as 360 mobile phone defender, Jinshan battery doctor and so on almost the majority of domestic apps are operating in accordance with this method. This is a domestic app of a "common problem", has been overrun.

Return to Ben true reject fuzzy positioning

The domestic app is proud of "full", because it can win the favor of investors, but also can be profitable as soon as possible, but also have the potential to develop in various fields-ink weather on the introduction of a smart hardware. However, this often results in a very awkward position, compared with the same type of professional apps, they seem too messy, and other business, the area involved in the more often involved in the fur, not welcomed by users-the ink on the weather of news views and NetEase News is definitely not a magnitude.

Instagram's success, in fact, has been in the development of domestic apps to give reference and awakened. Small and beautiful, specialized and refined, is the app can be a great development of the fundamental. Domestic app must return to the true, reject vague positioning, really do a thing to do a good job. Once they become "Sibuxiang", the crisis may also begin to loom over. (New discoveries of science and Technology, Constantine/Wen)

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From the success of Instagram's "serenity and rules" to see the development of domestic apps