Hand travel peripherals, small flag to pick up the missing millet?

15th, millions of rice noodles with excitement of the mood ushered in their holiday, the official marketing firepower, millet note good, posters do better, but also released a small box of millet , two days later, including multi-functional gateways, body sensors, door and window sensors, wireless switches, doorbell, support WiFi, ZigBee protocol, the Xiaomi Smart home suite debut.

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Now Millet has been able to do, can not do all do, product line covers smart phones, smart home and other fields, TV, set-top boxes, routers, hand ring, purifier, blood pressure meter and so on, and so on, even sockets and light bulbs are not spared, but why Xiaomi missed a more consumer market potential of the hand-travel peripheral products?

Millet does not do , there will be someone else to do it . , playing "How to make Xiaomi mobile gaming experience better" the little flag Occasion Millet do Marketing , and is still naked digging the corner of millet. It is not tolerated, millet, when will your handle go public?

January 14, the small flag handle officially opened on the official website, known as "for the Control of Life", the price of 99 yuan (PS: The market on the Bluetooth handle price generally about 150 yuan). 2000 units were swept away in less than a minute. According to official statistics, there may be more than 100,000 people involved in the snapping. Although from the beginning of last year Xiaomi staff took "50%" of the millet handle around, but finally let the small flag handle rob the opportunity.

Rebels in the smart hardware up and down a big game,-the direct emphasis on the Xiaomi phone as the center, connected to all the smart devices, but why the phone handle this and mobile phone very close to the product?

In my opinion, millet handle is not eager to release may because is millet handle main support millet TV and box, mobile phone is not the main target of rebels. Xiaomi TV (box) with the handle, virtually on the home game host market. Last January, the State Council lifted the game ban, the mainland's 14-year game host Ban finally opened, a future may become billions of dollars in the size of the market opened accordingly.

However, the ideal is always very plump, the reality is always very backbone. Although the Chinese game host market is promising, but the whole family game host industry is not mature. Game host market for the long-term Nintendo, Sony and Microsoft three control, domestic players on the three major brands of recognition is also very high, and game manufacturers in the game will give priority to support these three platforms. Xiaomi to enter this market, in addition to the three major brands must directly compete, but also must solve the game works support problems. More realistically, the sales of box one and PS4 are not ideal, although the national ban is lifted.

In fact, the home console game has never become the mainstream of China's game market, China's game industry was a high-speed growth in the era of PC games, once China's overseas listing of nearly 10 companies rely on the main business of the game. However, in recent years the PC game also shows a decline, the more popular trend is the hand tour. "2014 China Games Industry Report" shows that the 2014 domestic mobile game sales revenue of 27.49 billion yuan, has surpassed the web game, and more than 2013 growth of more than twice times.

Light Hand tour to cultivate the user to play games with the habit of mobile phone, then the medium and heavy hand Tour has become a major trend, the game manufacturers have reached a consensus and willing to invest more in hand. And the heavy hand tour is faced with a problem is that touch screen operation to a large extent is not enough to meet the heavy hand-control experience, unless the whole hand-tour has a subversive play (such as Fruit Ninja), or mobile phone game handle demand will naturally arise.

To Xiaomi, Huawei as the representative of domestic mobile phone manufacturers, to solve the high-performance mobile phone price bottleneck, from the hardware for the hand-tour development laid the foundation. Game manufacturers also tasted the sweetness of the big eruption of the hand, but also pay more attention to the development of hand-tour, Shanda, NetEase, perfect and other traditional end tour manufacturers, are ready to contact this round of heavy game wave, I hope that the advantages of the end-travel era to move to the mobile era.

Small flag handle at this point in time, it can be said from the theoretical completion of the hand-tour industry chain of a puzzle. Predictably, in the next few years, with the rapid development of the hand-tour industry, around this hand to travel around the opportunities are more and more, the market prospects are indisputable. For Xiaomi, will you get up early but catch a late set? We wait and see .

Hand travel peripherals, small flag to pick up the missing millet?