Internet
The internet, from Yahoo Yang, the promotion of free, business model is the problem we have been discussing.
One of the most successful business models is advertising, online advertising, and search advertising.
However, I would like to say that this is also one of the most failed business models. Now, too many users, do not say to see ads, is to hear the word advertising, it has been angry. Because, have seen too many ads, a lot of disgusting people's ads, such as pop-window ads, full-screen ads.
Youku potatoes and other video sites, advertising 65 seconds, Sina micro-broad advertising, the user experience is really bad.
However, if you think from the perspective of these sites, a lot less money, really gold and silver, just started to rely on advertising to earn some money, users are uncomfortable. In other words, I (video sites, media sites) burning money, users never consider, I donated 1 yuan, and so want to make money, the user on the huff, as if these sites owe him what.
This is the current dilemma, a lot of users are reluctant to pay, do not want to see ads, do not want to be harassed. The question is, is this possible?
My view is that there are two points for the future:
1. Paid services will become more and more good, and will gradually increase.
2. The advertising experience will become more and more perfect, personalized advertising will be rich, privacy is a small problem.
Mobile Internet
Mobile Internet, advocating for several years, a variety of apps have sprung up. I used some, but also too lazy to pay, feel not very necessary. If you want me to pay, you have to be very valuable.
Since the user thinks so, from the point of view of the start-up company, it is not easy to profit. Should be good "to serve" users, but also beware of bat and other giants, to avoid being killed by money war.
The Internet, a fight can feed a person, to feed a business is not easy; it's just like that, it's going to be dry at any moment, no money in the war.
Personal Insight: The Internet and the mobile Internet, the prospects are bright, but really not everyone can play around. On pure lines, it is easy to be extinguished by companies such as BAT, the internet entrance.
If you want to start a business, or a bit of offline resources is better, profit is easier, it is not easy for other companies to play dead.