How to choose SEO Outsourcing and not be fooled

Today, the teacher and you share the topic is "How to choose SEO outsourcing Business without being fooled." Because many customers in the selection of SEO suppliers when the consideration is not comprehensive, in particular, some domestic enterprises, itself may not have the supplier audit standards, and digital marketing industry is also relatively new to traditional enterprises in the selection will appear a lot of uncertainty factors leading to the late cooperation on various issues.

Burst teacher here to draw a stage appraisal chart, to find Party B SEO company responsible for will have a certain guiding role. First of all, when you receive the task of looking for the SEO supplier, you should first list the criteria, and the importance and order of each evaluation criteria. Most of the time, these companies make the mistake of paying too much attention to hard indicators rather than soft indicator, which leads to the final choice of the wrong path or the process of choosing the company is not clear, or even harm their own company's interests.

I suggest that we divide 4 stages to choose a SEO company, after all, most companies from planning SEO and executive SEO generally have to 2-3 months. In these months, spend one months to choose SEO Company, one months to determine the service rules and contracts. This way your selection error will be reduced, and your result target is more realistic, thus avoiding a lot of fudge components.

The first stage: Company Gene

A come up, don't rush to ask SEO company you can do how many KPI, price is how much. Such a problem, although very practical, but very unreliable, because it is impossible to understand the need to give you the results, even if there is a blind to make a pass. So we first set 3 evaluation points of the region, products, teams.

The region refers to the SEO company originated in where, if you are in Beijing, you must choose a Beijing local SEO company to do projects, do not find a Shanghai company in Beijing to set up a branch of the company to do. Truth is very simple, SEO executive companies are basically small-scale enterprises, personnel management and operating costs are very high, so they can not be in different regions to invest the same resources. And a lot of projects proved: the resource imbalance, unequal rights, communication is not smooth, with no effective, this will be revealed in the late stage of the project. So choosing a local company is an important objective factor in ensuring a decent service.

Product refers to the company's total in the service of which Internet products, because sometimes the more the product line more services focused on the scattered, after all, small enterprises can not be in each product to achieve strong. So if you run into an SEO company and do wom, and do channel purchase, and do bidding ads, and do mobile app, and do site construction, and do user experience basically I think it is difficult to do any service, and it is likely to be a flyer (is to do it again). So when you know their products, you should know what their core products are, whether they are their own service or the service.

The team refers to 2 kinds of people, one is the boss itself, the other is the workers. When you understand the SEO company in the first phase, it is important to understand the background of the boss, because the founder's background determines the company's genes and culture. If the founder itself is the internet is born and happen to have done SEO, that such enterprises generally for the value of SEO products will be very high, is a good signal. If the founder Benson has no relevant background may have been the media channels, that to a certain extent for the high workload of the product SEO, may not be their main focus. For the executive team, they are the main force to determine the quality of the business, then you need to have a general understanding of these people's past background, work history and so on. It's a good sign if you have a famous person with a team. But keep in mind that the team is mobile, not because you hear the business say who has who, but it is not necessarily the company's official staff (just the so-called hook relationship), and when a team to move to another company, the original company's strength is greatly reduced. Therefore, be sure to understand team stability.

Phase II: Historical Cases

At this stage you need to understand the case of these companies. Mainly divided into relevant cases, the current data and tools used. Do not simply look at each other's PPT in the logo wall is over, because a lot of time to cheat factor here a lot, will cynical. Because the logo wall will not tell you how many things they have done, in the end there is no success, in the end is true or false.

The case here is more important than how many cases the company has done, because only cases related to your company's industry will give you an edge on outsourcing. Otherwise, your cooperation will become the SEO company's pathfinder lights, I think most customers are unwilling. Although a lot of people will feel that SEO does not do is the same, there is no case of the relevant cases do not have too much impact. In fact, the idea that he practiced the work is not enough, has not reached a relatively high level and understanding. Each project strategy and configuration should be different, the focus is not the same, but the same is the algorithm. So you have to understand the other side there is no similar industry case is the 1th.

The 2nd is the current data, the case has been done can only represent the past, at this time you should ask what is currently working on the project is what, the effect of the present. Because cooperation does not represent success, the effect is cyclical. If the SEO company can do the same thing right now, it says it's a company that can sustain results. Rather than the most short-term, which is important for some advertisers, you do not want your site to be punished or unstable it.

The 3rd is the tool, usually the state of SEO Company's own research and development of SEO tools are not many, the vast majority of other software improvements or change language, or is the form of rental cooperation. So when the other side of the introduction of their own SEO tools how to be good when you actually have to ask how the software was born, why to design this software, the same software is used to the actual project. According to my observation, domestic SEO for the use of research and development products is very low, especially SEO, because we do not have a systematic examination of data habits, many times just to see the GA and other data statistics system is over, do not understand the use of auxiliary application software.

　　The third stage: Word-of-mouth and Brand

The third stage should be to understand the company's brand or Word-of-mouth good, because at this stage, you may have 2-3 of the previous 2 stages, this time will be more market edge than who.

Industry brand refers to the reputation of a company in the industry, you can ask around colleagues or to understand some of the Internet coverage. Usually a well-known SEO enterprise is more responsible than the unknown enterprise, and may be more secure in contract protection. Of course, this is based on the actual situation, under the same conditions, always choose the brand good things slightly.

Honor refers to the SEO company in the participation in a number of different project competitions or industry awards are awarded, if there is, it can also show that the company can not only do things, but also do good, is a soft power. These can be paid attention to the industry assembly, digital marketing Conference, the data of the company and so on.

　Phase IV: Effect quote

I highly recommend that customers do the final hammering at this stage. That is to allow SEO companies to provide effect estimates and quotes, because after three stages, you will have a certain understanding, so that the effect can be better evaluated, the price can be better combined. As a customer, do not only look at absolute value, because the low price does not represent a high price. Therefore, the price must be compared with the estimated results, to find the higher cost-performance companies. And usually rational view of performance, because a lot of SEO companies in order to get your signature and deliberately reported high performance, in fact they also know to earn you a few months of money can be, most of the back no longer cooperate, but you can take your case as a logo into the PPT. Therefore, we recommend that customers must be rational to see KPIs, understand the principle of KPI evaluation.

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