HTML Web META tag content writing

A META tag is an auxiliary tag in the HTML language head that describes the attributes of an HTML Web page document, such as author, date and time, page description, keyword, page refresh, and so on. It has two properties, namely HTTP header information (HTTP-EQUIV) and page description information (NAME). Different attribute has different parameter value, these different parameter values realize different Web page function.

We usually use the "Keywords" (keyword) and "description" (Web page description) two parameters in the Name property when we are searching for search engine optimization (SEO) on the website. In the mainstream of the two search engines "Baidu" and "GOOGLE" for a long time testing, found that Baidu search results rankings and META tags in the content has a great relationship, in GOOGLE also has a certain decisive role in the role of META tags in a page after title. So the content design of meta tags is still very important.

Here's a discussion of the basic writing of keywords and description in the META tags and the things to be aware of:

First, Keywords (keywords)

Description: A list of keywords provided for search engines

Usage:

Skills: 1, select the appropriate keywords (Baidu index and other tools can be selected, the search for a higher number of keywords, if necessary, you can choose Composite keywords)

2, between different keywords, the application of half-width comma separated (keywords should be separated by a half-width comma (that is, the English state of the comma), if the Chinese as a punctuation, search engine will be mistaken for text)

3, the key words do not write too much too long (recommended control within six words, short, clear, not too much or deliberately repeat)

4, the big website try not to use the same keywords every page

Second, Description (Web page description)

Description: Description used to tell the search engine your site's main content. Usage:

Skills: 1, should be natural language, not listed keywords (that is, a few sentences compared to the description of the page title and content, not like keywords the list of keywords.) )

2, descriptive content and Web page title and keywords keyword content should be highly relevant (emphasis added to the title and keywords not fully expressed in the description)

3, the description content and the content of the page itself should be highly relevant

4, the description of the text need not be too much (recommended control within 200 characters, the key words repeat three or four times, do not accumulate too much)

5, do not use the same description on every page

The above writing is just a general rule, in the actual application should be with the search engine retrieval rules change and the site's own situation to adjust appropriately. Meta optimization is only part of SEO and cannot be fully representative of SEO. In order to optimize the site, you need to work from a variety of aspects. We will continue to explore the optimization of the website in the following installments.