IP becomes a hand-guided double-edged sword, which can be victorious by proper use

In the past year, the hand swims the IP speculation is the uproar, the Big Hand tour manufacturers and the big guys have said, will be in the future for a long period of time to the IP as their home important policy, but also to buy the IP rights through a lot of money, the intention of the IP on the road. But this is not wrong, because the IP year is indeed coming.

The arrival of IP year, accelerated the hand-tour research and development and distribution channels of the shuffle, some small and medium-sized manufacturers in the absence of sufficient funds to support the survival of the space is constantly being squeezed. Coupled with the growth of publishers, channel Copyright awareness, no one is willing to risk the issue of IP games without IP rights, in this case, in a cautious enterprise can only bet similar to the "three countries" "West Tour" and other public version of the IP licensing game, which will greatly reduce its competitiveness in the hand-travel market.

IP Roost Today, it seems to some extent to solve the problem of suction, but the players will be more demanding service, the game quality will be more critical. This requires small and medium-sized hand-tour enterprise boutique games and fine-grained operations, hand-travel and intermodal transport platform may also be riding this wave of the tide set sail.

With the continuous promotion of the market competition, the precision marketing mode has become the main direction of the future development. The development, promotion and marketing of the hand-travel intermodal platform are based on the game and the players themselves, which is also the key to achieve accurate marketing. Hope in the future, there will be more and better and more excellent hand-travel intermodal platform to stand out from, so that more people can thoroughly experience the powerful magic of the 21st century Novice tour.

IP becomes a hand-guided double-edged sword, which can be victorious by proper use