IPhone7, Apple's last cash cow.

According to various authorities, the iphone has grabbed over 70% of the market's profits over the years, and the scariest figure is 86% of the Canaccord Genuity Research report. According to analyst Walkly Research, Apple has monopolized the smartphone market about 86% of the profits, and as its most important opponent of Samsung accounted for only 18%, the reason why two companies profit ratio of more than 100%, but also due to Microsoft, BlackBerry and other enterprises in the smartphone industry continued to lose money, of course, The recent very hot Chinese mobile phone certainly did not contribute less. Inside Apple, the iphone is also its main source of revenue, accounting for more than half of the total.

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In this gloomy high-end market, consumers are willing to pay a big price to buy Apple's mobile phone hardware, in contrast, Apple's other products are not so damndest, some even out of the cold, I have not heard anyone planning to buy the ipad or iwatch.

Perhaps originated from the inertia of Love me, Apple hardware too shine, shining on its entire product system is shining, but the real situation is that no one in the world can achieve all the excellence, and even all excellent is difficult to reach, such as the friendly of iOS to Chinese consumers is not always satisfactory, Let's not mention their awful map application.

In the real world, a cash cow is more important than art.

The excellent performance of Apple hardware is not only in the quality of the product itself, but more crucially, it can also be sold. Sales of IPhone6 and plus on the first day of 2014 were up to 4 million units, and the glittering financial statements raised Apple's position in the tech industry by 20% in a jiffy.

Perhaps, when talking about how much a piece of art mobile can sell, it always looks vulgar, as if "a group of art lovers are talking about Leonardo da Vinci's Mona Lisa" and suddenly someone asks: "Who is his husband?" ”。 But in this very serious area of consumer electronics technology, the ability to sell products and get high profits is an important measure of their success. The world's liberal arts students have said that jobs is an artist, to his image constantly on the material, master finally gold body, such as Buddha-like universal salvation, although left three years, but his name 313 patents still not seen as the iphone continued to strengthen one of the key factors, and another good comrade Cook was once discredited, In particular, when Apple products are in trouble, Cook always returns to the stingy businessman's role. But the fact that Apple has become a world-famous company has long dominated the headlines of China's web portals, making Cook's profits a success.

Without money, the world is untrue, I think that when Steve Jobs was young, he must have said that "life and change the world" and the like, but not spread, because people do not believe that a poor man can change the world. So, we can not avoid talking about "apple cash cow" thing.

After the IPhone6, the Apple hardware no longer surprises

In September 2014, Apple launched the big-screen mobile phone iPhone6 and plus, which should be the Apple milestone, since then, their phone basically contains the most mainstream of several sizes, but also basically circled the following iphone all the design; IPhone6 also became a milestone for Samsung, the main competitor, as the successive declines in earnings gave the impression that Galaxy could no longer be sold, and that the contrasting iPhone6 sparked a frenzy of snapping up the industry, selling 69.3 million iphone devices in just the past quarter. Since then the industry has basically been able to conclude that Apple is more bullish under the same size conditions.

IPhone6 's sell-off means that suppliers in the industry chain will make a full pot of money, including Samsung, TSMC and Foxconn, and, of course, Apple itself. In fact, in almost all of the 2014 retrospective reports, there is a similar summary: 2014 is the year the Apple counted the money. In addition, their market capitalisation has become the highest market value of human history, and rushed to the trillion mark, it is in this excitement, the industry can not help asking: 2015, IPhone7 will be Apple's cash cow?

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The latest generation of iphone rumors is not even micro-innovation, mainly 4-inch retro-style, while 4.7-inch and 5.5-inch and the existing iphone exactly the same. If Apple really chose this size design, it is a little "ultimate design" taste, completely covers the middle and high and low all the product line (of course, this is also relative to Apple products): 4 inch is the primary fruit powder demand, prices may not need to go * * *, The 4.7-inch and 5.5-inch will be used as the scale of the large flat-cell phone, meaning Apple wants to rely on its huge influence to standardize the smart-machine market. To ensure that the next generation of iphone sales, Apple is very likely to end the current production of Iphone5s/iphone6 and Plus, which means that iPhone6 may be like IPhone5 as a short-lived ghost. From the product size, we can see the outline of Apple's future development, and from the technical parameters, we can see the innovation potential of Apple. But frankly, in the current rumors, we can basically assume that Apple is also suffering from the bottleneck of hardware innovation, the next generation of iphone is nothing more than a higher camera, faster processor, can bend the screen and so on, as for the removable battery and standardized USB should not appear, this is the Apple design team last self-esteem. Of course, the author most hope that the iphone can be waterproof, my last iphone5s is because of water, completely hung!

IPhone7, Apple's last cash cow.

As mentioned earlier, the next generation of iphones is an alternative to existing handsets, which means they have to bear the most important source of profits for Apple in the 2015, but it is hard to reproduce today's prosperity:

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First of all, IPhone6 's big screen is a shocking change, before humans have never used the big screen of the Apple phone, so, IPhone6 attracts a wide range of consumers, the first batch of nature is local tyrants, whether there is no disruptive innovation, or there is no micro-innovation, they always want to social relations or pure trend, And buy the latest IPhone6 mobile phone, such as NBA star Durant and national husband constructed, he even iPhone6 as a gift for relatives and friends, the second type is the iphone small screen users, especially iphone4s before the user, is to change the moment, on the one hand, the outer frame has been scarred, On the other hand, after two years of Apple's escalating iOS version, they can't upgrade their hardware, and the experience is becoming unbearable. So, while this big screen update, there are a large number of Apple users to smooth upgrade; The third category is the defections of other factions, especially Galaxy users, a survey of 50% of Android users in the United States will want to change after Apple size expands. The combined role of the three forces has created 2014 years of Apple's prosperity.

In 2015, as the three passions faded, and the next generation of iphone hardware inevitably fell into mediocrity (in fact, the whole smartphone industry was the bird). Apple can not only rely on two letters, a 7 or a s will be able to create brilliance, they must find a new profit point to provide a cash cow nutrient, not to mention, the hardware of mediocrity is also ripening a golden software market.

With the advent of the 4G era, the talent of software designers will be completely activated, some ordinary consumers unimaginable new apps will continue to emerge, and our daily life will be closely linked with the mobile internet, social, shopping, learning and even mobile office will become more popular. Based on this, the consumer's focus will also be transferred to the software market, and in the full development of the software, the smartphone or will be defined as a boxy tool, fixed parameter configuration, fixed shape design, as now no one will focus on the appearance of the PC, which means that In the future, no business will rely on hardware to earn the world like today's apple.

In fact, the industry has a unified view of this: the smartphone is divided into two halves, the first half of hardware, Apple to 8:1 lead, the only goal from Samsung, the second half of the software is Android and iOS duel, is also the battle of the wireless operator, it is the duel of the two developers camp. Anyone who can find a new profit model in the software market will cultivate a new cash cow, but obviously Apple has no absolute advantage. (New discoveries of science and Technology, Constantine/Wen)

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IPhone7, Apple's last cash cow.