Jinjiang: The Experience of SEO optimization in the whole station

Novice do SEO think the main station keyword do go up is the so-called SEO, in fact, SEO is not pure refers to a single keyword ranking, but a whole station system concept, from the station outside the operation to attract users into the site directly to the marketing purposes to generate revenue. Fixed word rankings for the SEO optimization is only the initial stage of SEO, the whole station optimization of personal sites, especially the portal site and the role of the industry is more important.

What is the whole station SEO optimization

The whole station optimization refers to through the SEO technology makes its website in the search engine to become an engine to think of the authoritative site, when the optimization to achieve results, the site of any one of the pages can be in the search engine has a good keyword ranking, the whole station can be countless keywords, according to the site page and the number of pages included in the engine to determine.

Careful friends will find that now Baidu more and more biased brand industry integrity, a single page ranking better than the Independent site keyword rankings, concentrated in the Baidu home page rankings are a lot of major portals and related industry stations of the single page rankings, so, do a good job SEO optimization seo is the inevitable trend of the development of the industry.

How to optimize the whole station SEO

Web site Program Selection

The website program recommends using the more mainstream PHP or. NET language program, JSP high cost, ASP performance is not very good, on the other hand, the program to be able to generate HTML static files, and some friends say dynamic also line, is the row, but relatively large sites, especially the flow of relatively large sites, dynamic access is very consuming resources, if all use dynamic, I'm sure the server won't hold up.

In addition, each page of the program needs to be able to adjust the corresponding title, keyword, description, so as to prepare for the long Tail keyword optimization. Layout as far as possible using DIV+CSS, try to avoid iframe,table and Flash is not to be used, in fact, no impact on optimization, but loading will be slower, affecting the user experience.

Directory and page structure assignments

Website structure as far as possible use "Homepage => column page => column ...=> final page (article, commodity page or other information page)", recommends not more than three layers, more than three layers after more difficult to collect, user experience is not good, this author made a schematic diagram, for reference only:

　　

Website Map Making

Site map can be used in HTML, XML two kinds of Web site map, for the engine Spider Program (Spider) crawling included, HTML map can also play a role in navigation for users, you can put the map on the homepage of the link to facilitate the search engine better included your page.

Keyword allocation strategy

The main words of the home page is the target keyword, the website brand name or your industry key words, I believe everybody is familiar with the homepage keyword setting, here does not say more.

Column page of the key words for the hot keyword, of course, and column name related, you can choose the hot keyword to do column name.

Topic page Mainly do relatively popular keywords or long tail, focus on related articles to improve the density and relevance of keywords.

The final page mainly to do long tail keyword optimization.

Page Detail Optimization

For example, the image of the alt information, mainly picture optimization, you can obtain a certain flow from the image search, the user is also more friendly. Another use of the label, a page can only have a "H1" label, H1 tags can put the main keywords, column name or article name.

Internal link optimization

Homepage => Column Page => article page, Homepage => topic page => article page, article page => column page => homepage, article page => homepage. Summed up can be summed up the first page, columns, topics can find the corresponding article page, the article page can return home page and its columns, each page has a link to return to the homepage. Articles in the relevant key words can be linked to the relevant article page, column page or homepage, but to be related to the key words.

External link optimization

Common is friendship links, soft text outside the chain, forum signature, etc., here will not say more.

OK, do these, the best is to insist that a good site is the test of time, to maintain the quality of the site, including the original, update the law and so on, the best user experience, search engine will give you a good ranking.

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