Mother and child industry heavily focused on the portal site

With more than 10% of the rapid growth of China's infant and child baby industry, the market prospect capacity of up to 500 billion yuan, and this competitive industry, is the Internet parenting media as a marketing "battleground".

Sohu Company North China Marketing general manager Cuilili said, as the population gradually enter the birth peak, consumer consumption concept and media contact habits also show a new era characteristics. The internet has become an important medium for their access to baby information, preferring personalized online parenting, a strong desire for childcare counseling and interaction, and a reliance on the Internet parenting platform from both material and spiritual sources.

An obvious trend is that almost all the large mother and child enterprises are increasing the investment in Internet marketing, and the portal has taken the opportunity to increase the relevant areas of the enclosure action in advance to consolidate platform advantages. According to Sohu mother and child channel editor Zheng revealed that at present only Sohu mother-Child channel has registered users 8 million, active users 2 million, this year will also launch a series of boutique fashion parenting column. But Zheng also warned that the mother and infant industry is a special industry, network media intervention should not be too commercial, the key is to shape trust, quickly and accurately solve all the problems of childcare life, so that consumers form a trust based on the brand dependence