On the experience of the transformation of SEO practice

In the second half of 2012 for the webmaster is definitely not an ordinary year, first Baidu's several algorithm updates, K station, down the right, hit the webmaster unprepared, some webmaster can't stand the suffering of Baidu, silently leave, some owners silently endure to think about how to go after the road of SEO. For Baidu this half year is also very extraordinary year, 360 launched their own search engine and Baidu this big Brother began to share the search engine this piece of large cake, not to say 360 of the technology than Baidu, is 360 can quickly rise over Baidu, for the webmaster is not necessarily a good thing, He will also learn from Baidu's model for their own benefit, and for stationmaster, this search engine surname "hundred" or surname "3" is not the most concerned about things, stationmaster most concern is, who sits on this throne will bring us greater benefits. And Baidu is not ordinary also in this six months quickly launched its own webmaster platform, is to me and the webmaster to communicate a channel, the past complaints have no door webmaster finally have a place to complain, look at the Webmaster platform which tools, outside the chain tools-a similar yahoo outside the chain of tools, anchor text positioning, as well as the domain name of the external connection. Search Word tool-this should and bidding platform integration, different from the Third-party platform Webmaster Tools flow calculation, in general, before contact with Baidu bidding friends see this index is not unfamiliar. I personally think the best of these tools is the escalation of the complaint platform, before the site snapshot slow can complain, stick can, library can, but the site was K, you have no complaints channels, this time after the upgrade is the best if your site is k, whether you are illegal operation of the website, or by the Baidu accidental injury, But you finally have a place to argue.

　　

There is Baidu Webmaster community, Baidu's Lee often come here to visit the series, is a user exchange and interactive platform, but also to answer the questions of some netizens, even public Baidu next step, can let stationmaster more specific understanding of Baidu's action, than before the transparency of a lot of good, these for the webmaster is a good thing.

There is Baidu every upgrade will be referred to the user experience, Baidu means that there is a user experience will not worry about no rankings, there will be no flow of rankings? The user experience degree is divided into three parts: (1) The construction of the outside chain (2) website structure (3) website content. In fact, this is also our third kind, think in addition to these and what can be left and right rankings, in fact, said that the user experience is not more broad, but the practice of the transformation. From the previous accumulation of keywords, to the current outside the chain for the emperor, content for the king, and then to Baidu advocated the so-called "user experience times" stage, Baidu in the mature, we are also changing, all of the changes are required, whether it is for Baidu or webmaster are the same, Baidu lost some of the user's trust, And SEO are hard to do the site.

Here I put forward a point: analysis of user experience, the proposal does not put Baidu's own products included, the reason is very simple, people have selfish, of course, the product also inherited this feature, artificial intervention is some, so I said that Baidu's product is a special case, there is not much to learn from the place, because her surname "hundred", This is the advantage you have over how hard you are.

Let's talk about the content of this website first, content is the soul of the site, mentioned that the website article has to mention two words "original" and "false original", what is called original, we can Baidu to check the specific meaning, the encyclopedia gives the explanation is such: (author first, not plagiarism imitation, Content and form have a unique personality of the material or spiritual achievements, with our own understanding of the webmaster is written by themselves. Pseudo-Original is according to other people's article according to their own understanding of the original is false, if the webmaster in the lazy point, write a beginning 80 words, the end of writing, the middle of the inconvenience is also a false original article. Original good to do, but if you add an adjective "high quality", oh, this is difficult, what is called high quality original article? We can understand the meaning of Baidu: that is, the user is useful (that is, the user experience degree) of their own original writing articles. This is difficult, the first choice we do not have professional knowledge of the industry you do not want to write what high-quality articles to furthermore, we have the user's need to grasp the communication deviation, do SEO this line of almost every day sitting in front of the computer work, I believe that there should be no one to go out to do a market survey after coming back to write a special article, Such a time, such efficiency is not the company can afford to do it! This is also our SEO about the site of the current practice is not the same as the root of the problem, and Baidu means that you do not write a good article, then you do not want to have a very good ranking, can be seen SEO and Baidu contradictions of the sharp bar.

　　

I don't have a very good idea about this. I lazy way is said above the pseudo original method, their meaning to write over the article, I can think of the original article, to find a psychological comfort it, there is a more persistent laborious method is: Look at Baidu know, search search to ask the netizen in question, This should be a matter of user concern. Write an article about this, in order to write articles may add a few experts in this field, to ask about this question, then you do not expect experts will be a long speech, so that your original high-quality article has fallen, the expert's answer is always a few dozens of words, At this time you have to give full play to their language level, write an article not less than 300 words, (friends do not laugh, I really think so have tried, mainly is too arduous)

Again to say the website structure: believe that breadcrumbs navigation this is everybody's first choice, there are Web site URL design, site column layout, in fact, and to take care of the rules of spider crawling, you always have to put some of the most important things to show it before, and also take into account the profitability of their own website, not profitable you run this station do, For the most simple example, medical station or product stations, you can for the structure of the site does not add business, you will not simply expect to leave a phone number on the site, customers will obediently call you, then you have to lose how many customers. Although this example exaggerated a little, but to illustrate a point: the Web site structure is a comprehensive consideration of the results, both customers look good, but also to climb the spider smooth, but also to take care of the site to profitability.

　　

Finally, the part of the chain, this part of my understanding is still relatively profound, is also my current most contradictory place. Why do you say that, I say a case, November after the takeover of a generator website, this kind of word index is not lower than 600, according to the Baidu algorithm is this kind of word we in accordance with the previous chain and false original article is not sit on, but I was in accordance with the previous hair chain, change links, and the article update so adhere to 3 months, Put the word on the second page, so that the previous method is still valid, but the most tangled is that the word generator in the day's ranking will be on the second page, the afternoon will be back to the fourth page, and is often so, even if the user experience is not good, fell off, always do not appear this repeated situation, Would it be a good experience for a user and a bad one? Do not understand what is the cause, here we quote Baidu Web search responsible for the words: All users sincerely recommend the link is really a link. So we usually change the friendship link how much effect I really do not know? Here I want to share with you about this "heartfelt link" to reflect the user to combine the understanding of Baidu judgment: first, users will come through this link to your site, users click on the number of links, There is to come to the site, if the direct jump out of this by Baidu algorithm calculation is certainly not a good link, so here is a question of staying time, in addition to see the page after reading the other pages, this should also be the site adhesion problem, there is a time after the user left your site, Will you add your site to the collection, in order to the second visit, here is a question of turning heads, so how to be a good connection: (1) Click through this link to your site number, can be judged by IP, (2) to the page after the time to judge (3) Users will not be able to browse other pages (4) The user has no collection behavior, or will have a second click behavior, including the third time and so on. This is what I guessed about the external chain user experience degree part of the content, this part is not now ranked click Software can be achieved, so many of the market click Software since Baidu this update after the effect of a big discount.

　　

SEO after the road How to go, this is also I am thinking about the problem, how to do Baidu said that the user experience, this is also a lot of trouble webmaster friends! Now also can see some new stations, the chain is not a few, ranking is very good, think is some webmaster some experience it, May as well speak out and everybody exchanges under it, common progress, above original Love hospital net http://www.jayyw.com/, edit Stone, A5 start!