Pitfalls to avoid in making an app

Today's Internet era app is everywhere, has become a basic necessities outside the necessities of the fifth. Big to 500 companies used to build brand image of the app, small to small businesses to serve a specific matter of the app, the company's enthusiasm for app development continues to soar.

App Marketing has a unique advantage over the traditional offline channel marketing: The development cost is relatively low, the marketing accuracy is high, the user stickiness is strong, the marketing effect can be measured and so on. However, not having the advantage of success, many apps because in the development process neglected some important factors and zhejichensha. To avoid this, we have summed up a few common pitfalls in the development process for the app developers, hoping to give some help to the development team.

Misunderstanding one: Re-development, light marketing strategy support

The app is a tool that is tasked with attracting more users to understand the brand, using branded products and services to enhance the brand's business interests. Research and development of an app is not difficult, the current unique application development team of all kinds, the key is from the beginning of the app development should consider how to let the target users know the existence of the app and actively download and use.

Many marketers in the formal development of the app before all in the "inaction" state, which is not advisable, marketing staff to work closely with the development team, and constantly refining the marketing elements of the app, such as themes, keywords, descriptions, marketing kits, etc., until the beginning of the app, you can immediately promote the promotion of the activities. And in the process of participating in research and development, marketers can understand the core function of the app positioning, which can help the promotion phase selection channel to avoid chatty dilemma.

Myth Two: The design idea of the PC end

Many app designers highly follow the design ideas of PC-side software, just as a computer-side software to reduce the version, fully consistent function settings, a completely consistent operation interface. This is very detrimental to improving the user experience on the mobile side.

Mobile is the characteristics of the real-time, everywhere, concise, developers to the new mobile connected thinking to set the basic parameters of the app, in order to meet the user's essential needs, to pay special attention to the use of experience, dig into the real needs of each user level.

Misunderstanding three: Ignoring the interaction with the user

For research and development teams, interaction with users is particularly easy to overlook. The app satisfies the needs of the individual, which contains a very important point: the satisfaction of individual values. App is downloaded after installation accompanied with the user every day, the app will take advantage of this opportunity to interact more with the user, get feedback on the user's experience with the app in the communication, and encourage users to spread the app two times to people around them.

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Pitfalls to avoid in making an app