Poor SEO and the overall poverty of the Internet

In today's network industry, as the most effective marketing means, SEO successfully conquered the whole world, successfully affected almost all the world's webmaster and network marketers, become they always can not avoid the topic.

　　

"The world who does not know June" SEO

It should be said that SEO on the network marketing industry's rapid development has a positive significance to promote. First of all, the popularity of SEO, completely reversed the vast number of small and medium-sized enterprises (especially domestic enterprises) that "network marketing is to establish a website" concept, and with the rapid development of the search engine, SEO effective promotion of the role of sales continue to appear, creating countless network version of "Princes will phase, Ning kind of" myth, Makes the network marketing idea in the broader scope to become popular, accumulates the Earth to promote the network industry development.

Secondly, the popularity of SEO has brought the standardization of Network marketing operation and the standardization of the operation of the website. It has established a large and medium-sized Web site operations are consciously abide by a general industry norms, and in a relatively short period of time to spread out, this to the entire network industry's rapid development is boundless beneficence.

But the truth is one step forward is the fallacy, from the longer term of the Internet development, excessive emphasis on the SEO method to bring the negative impact of the network more far-reaching, perhaps after a long time, we can really objectively look at SEO for the entire network of negative impact.

For the entire network, the negative impact of excessive SEO first reflected in the only search engine took direction the concept of quick success, it will be "network marketing, the content of the King" misinterpreted as "network marketing, search engine for the King", completely tied a lot of webmaster, seoer Mind, in the actual operation, To a variety of SEO techniques blindly worship and morbid pursuit of "SEO one vote veto system", the network marketing narrowed into SEO morbid seo concept, the slightest attention to the user's marketing planning, only search engine took direction, let alone what marketing model of innovation--seo personnel completely into a mechanical rigid " SEO Ranking Tool ".

This "poor only left SEO" morbid SEO does not pay attention to the cultivation of enterprise core competitiveness, resulting in the overall network marketing methods of extreme poverty. The site (Enterprise) life and death completely on the search engine, so "bet on search engine rankings" marketing method even if a successful, once the search engine algorithm slightly changes, it will inevitably lead to the entire Web site marketing into a trough, can not achieve the goal of continuous promotion of sales.

Like other marketing, SEO must also rely on the overall planning, to really do a good job SEO site, out of the "cheat chain", "cheat flow" embarrassment, you must also jump out of that "all pandering to please search engine" of the so-called SEO concept, because the enterprise marketing or ultimately rely on the core competitiveness of enterprises to speak, SEO is just a way to promote marketing, search engines are not obligated to bring traffic to any enterprise. No enterprise is to make the brand by SEO-on the contrary, in the brand website, the search engine only plays the role of navigation and "gathering long tail flow".

In fact, the "only search engine took direction" morbid SEO concept behind, hidden is the kind of "muddle along" short-sighted marketing concept, it may be successful for a while, but can never form the core competitiveness of enterprise sustainable development.

　　

"Everything for SEO rankings" eventually ruined SEO

In this way, the excessive attention to SEO rankings, directly led to the overall content of the Internet is extremely poor. Although Seoer know, the website quality content System establishment is the foundation that the SEO relies on to survive. But unfortunately, in order to faster and better SEO rankings, the vast majority of sites have sacrificed the need for more investment in the site content construction links.

In addition to a few well-known portal sites, that conforms to the SEO requirements of the "SEO stereotyped" content construction code has gradually become a number of Web site content construction method: It does not care about the internal structure of the article logic, do not care whether the content of the article is valuable to users, but also not pay attention to the entire industry in-depth research on the basis of " to regroup; one-sided pursuit of "around the key words", as long as the formula in accordance with SEO ranking-the title appears in the keyword, the article "around the key words" organization, the text interspersed with a variety of anchor text links.

For more search engine content and more and better search engine site keyword rankings, more sites also one-sided emphasis on the continued addition of the content of the article, or even "copy collection false original", all for search engine keyword rankings, as the core value of the site embodies the content has been reduced to a keyword ranking only the existence of props.

When most netizens have done so, web site content thin superficial, shoddy became the basic characteristics of the domestic Internet content--let's not say a variety of "content is just meaningless interspersed keyword" "Copy collection False original", is some AdSense advertised original content is just "for keyword ranking" and fit, Overwhelmed with 卒读 content.

Not to mention some enterprises deliberately prepared a variety of "false original tutorial" and the SEO editor for "brainwashing" of various "false original" training. It is conceivable that the quality of such mass production is intolerable, the only value is to trick the search engine--although everyone emphasizes the importance of user experience, it is conceivable that such meaningless content does not have any user experience at all.

Such shoddy content is the result of extreme flooding, is the August 10 "Baidu Webmaster Open Day" in Baidu Lee said "We collect feedback channels to claim that their site is original, high-quality site feedback, of which more than 80% are ineffective, and even a large number of old Chinese medicine 3-5 days to cure the incurable disease of the website, The entire content is not readable, claiming that they are high-quality sites. ”

It's amazing that after being punished by Baidu, many of such shoddy content of the site also constantly complained to Baidu, I think it is precisely because of these webmaster, Seoer think, than their own content worse than the same industry site more, have not been K, was down the right, why do I have to operate? Baidu is not fair!

This shows that the overall content of the domestic web site is low enough to the appalling level. In the end, network marketing to survive the quality of the content base will be completely destroyed, this is not alarmist.

In order to SEO rankings, even at the expense of their own site core values embodied in the content system practices, to want these stationmaster, Seoer respect other website is Arabian Nights. This directly led to SEO outside the chain of work content of the same shoddy-so long as can achieve my own "SEO rankings rise" purpose, in order to more outside the chain, a variety of beggar-thy-neighbour "hair outside the chain" behavior has become the webmaster, seoer the best choice.

Therefore, a variety of "content is just meaningless interspersed keyword" "Hair outside the chain" behavior is constantly flooded on the network, a variety of network garbage flooded the entire network, a variety of trading links, reciprocal links, soft links everywhere, the result does not only mean the entire network content quality of the total decline, More means that the overall level of network marketing stagnation and regression-as to meet the search engine site content, as well as the construction of the site outside the chain has completely become to meet the search engine of the mechanical labor, and even webmaster "I every day in order to cater to you (Baidu) at the expense of their own rest time Such a statement not only makes people feel sad, but also more people fear.

Such excessive SEO results, and can not make most of the site to get the favor of search engines, to win better SEO rankings. On the contrary, it is bound to lead to the search engine sanctions-because of its development, the Sun's search engine will also be discarded by users.

Search engine on the surface of this excessive SEO or even sick of the sanctions is constantly changing the algorithm, punish cheating site; but this is only superficial phenomenon, treatment of the overall quality of the network decline, the search engine real killer is to establish a search engine-led "Trusted content System", in recent years, From more Baidu keyword search results ranked by Baidu's own content or cooperative website, search engine advertising occupation, to "that is, search is used", "no search is used" implementation, left to the vast number of small and medium-sized site SEO count has been increasingly narrow, This is Baidu and other search engines on this kind of excessive SEO even morbid seo the most strongly against the system and punishment.

But overall, this excessive SEO caused by the overall quality of the network content is still continuing, this is the search engine can not change things. Over the Internet, "information sharing, value transfer" The purpose will become scrap, no one believes-although the current trend is not obvious, but the "survival or death" of the question has hung up the night sky, looking forward to all the network practitioners answer (this article by SEO Yunnan original starting, copyright, Wenzing, reprint please link form to indicate the article starting source http://www.gouyn12.com/seogw/336.html).