Product operations: Why can't your app keep users?

In the imagination of most mobile entrepreneurs, the well-crafted app was finished, and after the app Store/google Play, it was the start of the excitement, the endless stream of users downloading it, and the ability to continually improve the product through data analysis.

But in the real world, most entrepreneurs will find that after the App is on the shelves, only a few people download it. Then had to bite the bullet, go around to ask the media to help report. But finally won the exposure, converted some downloads, but most users simply open the App once, never come back. A lot of people even just download, even if the open does not happen. App Operations

In the game world, an App can have 40% of the next day retention rate, 20% of the 7th retained, and 10% of the 30th retained, is already very good. If it's a tool App, the retention rate is even lower. So how to make a user from downloading to long-term use, there are too many things to be aware of in the middle.

For the retention rate (Retention), here are some of the most likely mistakes I've seen from entrepreneurs who first made the App.

Entry barriers

Users usually use the phone in a fragmented time, not a very good multi-touch input, or even in a situation where it is inconvenient to enter (imagine standing on a bus). So when a new App is opened, if you still need to enter Email, account number, password registration, download large data, or set a preferred category, to begin to enjoy the value it provides, then the user in the middle because of the end of fragmented time, or input too troublesome to give up, is
It's easy to imagine things.

The interface is too complex

After entering the main screen, the most afraid of is too "cool and creative" use of the interface, because it often represents the user's difficult to understand. You will find that the most powerful interface designers are often too shy to steal the user experience of the mainstream App. The reason behind it is very simple, so that users easy to understand, easy to use, is the interface design the most important core.

Novice starter Perfunctory

On the other hand, most apps simply don't have a beginner's tutorial, and many apps offer sloppy instructions. In this regard, everyone should learn from the popular game, in order to leave the user, they have evolved the novice teaching to the extreme. Not only will it tell you what the buttons on the screen are for, but it will also provide a full set of days of getting started and slowly bring you into the game to make sure you're really glued.

Ugly

App Store/google Play Two applications mall was founded seven years, the process of Mobile competition has been from the leisure level of the year, gradually into the current ultra-professional level. So an App if in color, picture text, interface design, no way to get the favor of users, of course, it is difficult to retain their hearts for a long time (GE).

Slow, flash back
The disadvantage of touch screen is that after pressing the virtual button, there is no physical response. Therefore, the user's response to an App's psychological needs, in fact, even higher. If your App doesn't have the means to give back to users often, instantly, or even to get out of the way, the retention rate is certainly hard to get too high.

No push, or misuse of push

Push is the new inbox. In the right moment, the timely push to send accurate information to users, can create great value for them. At the wrong time, push the wrong message to the user, the end is deleted.

No real solution to the user's problem

Of course, you can make the above considerations perfect, but if your App doesn't really solve the user's problem, it's just as impossible to break the tragic ending.

Zhuge http://zhugeio.com/news/?p=193

http://zhugeio.com/news/?p=193

Product operations: Why can't your app keep users?