How to demonstrate the product:
The speech focuses more on the statement of views on a certain issue. It mainly exchanges views and allows contention. The audience may disagree with your views, but will certainly defend your right to speak.
- Purpose of presales demonstration
Introduce the company, and display the company's image through your own words and deeds and product introductions;
Strengthen your own advantages and set technical thresholds for competitors;
The more users care about what they can do and what problems they can solve, the more they need to actively communicate and communicate with each other, so that users can rest assured of the software product technology and implementation capabilities;
Further judge the important and difficult projects that users are concerned about, understand the shortcomings of our preliminary preparations, and take targeted follow-up measures. If the problem must be solved in this project, and the content that cannot be implemented by the product at present must be fed back to the company for decision-making as soon as possible.
- Purpose of after-sales demonstration
Introduce the company and products, so that the majority of users can recognize the company, obtain the maximum range of brand identity, reduce implementation resistance;
Publicize understanding of enterprise issues, propose business solutions, and take the initiative to control project boundaries;
Through on-site interaction, we can further determine whether the value points of user interest are within the project boundary, determine whether to adjust the project boundary, and give feedback to the implementation team or company for decision-making as soon as possible,
In addition to different purposes, the pre-sales demonstration is more challenging than the after-sales demonstration, and the user is more likely to be non-cooperative. If the demonstration fails to achieve the purpose, it may lead to an irreparable situation.
In the pre-sales project of management software, two factors, poor product demonstration effect and poor performance of typical users, can cause direct exit and there is no room for recovery. Therefore, the product demonstration must solve users' concerns about our technical capabilities and ensure that we can get the next round of screening.
