"Mf+" November: The four souls of a grilled app

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This month's mf+ (brother-in-law family) activities began again! Every month there is always a day to see the various fields of Danale, small series excited and do not want to lose weight.

November 28, in this day of attention, all mf+ family members once again came to the "say a few" coffee shop to participate in the family reunion. It is a familiar coffee shop, but also a kind family member, all in the sea breeze of winter to each family members brought a silk warmth. Today came to the family reunion has our big cousin Sina Vice-editor Zhang, second cousin Viva vice President Wang Lin, three cousin NetEase news client Media extension editor Athena Wang, big cousin Bean Fruit Gourmet Vice President Zhang Meng, second cousin Baidu Mobile Cloud computing department head Pan Junju, three cousin Kua Krypton Financial CEO Maarten, Four Cousin Sina Cloud computing director Conglei and so many real relatives. Eh, our family is already huge and there are relatives everywhere!

First cousin Sina Vice-editor Zhang for our introduction of the theme of the family reunion "grilled one of the four big apps of the Soul", and then all the family members began to express their views, share their ideas, it looks like everyone is Meng Meng da!

Second cousin Viva Vice President Wang Lin

Mobile client to promote the integration of old and new media development, with a number of practical cases to understand how Vlva read in the content, form, promotion, marketing and other aspects of the new and old media integration innovation and common development. In the content of our partners include magazines, newspapers, publishing houses, film and television, new media and other new and old media, in operation we break all the original limitations, with unlimited, instant, granular, interactive features, the past channels are the same one-way, we use a distribution platform, is in all directions, It's 360 degrees.

Three cousin NetEase News client Media Extension editor-in-chief Athena Wang

NetEase News client was born on March 22, 2011, so far we have replaced 56 versions, as the industry leader we maintain a continuous innovation attitude. In terms of user experience, we recommend to each unique user what they like, smart tailoring and personalized recommendations based on their reading habits. If the industry media understand, we netease is a focus on the content of the media, NetEase is known for the content of the king.

Big cousin Bean Fruit Gourmet Vice President Zhang Meng

In the past, we have formatted data two times processing and processing, so that the data generated more value, adapt to more products. Now we will focus on the community, so that users more in the above interactive communication, to meet the needs of users more.

Second cousin Baidu Mobile Cloud computing department head Pan Junju

I talk to other guests may not be the same, we are doing application distribution, the purpose is to do all of you do a good quality of the app how better to promote to our users, to help you do a better promotion. We have a number of automated recommendation algorithms that allow us to have a higher degree of coverage for search between some products and users. We've also made a lot of upgrades to the content modules of our end products. We want to be able to give developers the application of good diversion, motivation, guidance, investment, for developers, can be on our platform to get a lot of support.

Three cousin Krypton Financial CEO Maarten

App into a comprehensive three-dimensional competition era, now can obviously feel a trend, the app has changed from the new things to life necessities, the people from the market into the search market, the app has changed from the original look into the current spell, really can go to the end is a full-scale, system-wide competition and construction.

Four Cousin Sina Cloud computing director Conglei

My content and the previous several share some different, before a few of the share is mainly for the application of new media, and I want to say the contrary is about the traditional media, has been a topic to discuss whether the traditional media will die, I only say my idea, is that the traditional media will not die, why? Because traditional media has two attributes, a property is the creator of the content, and a property is the distributor of the content. Since the traditional media declines every year, but does not die, there must be a thing that he kept at a balanced point, this is the cloud media. In the absence of a traditional media has been bigger and stronger, we build an alliance, through a platform, to unite the people together. Into the cloud media platform, the traditional media formed three major Alliance User Alliance, Content Alliance, Advertising Alliance.

Family Interaction Links

China Youth Daily: There are a lot of quality, very unique, very good reports, very deep, but in today's booming new media, we do face the problem of promotion difficult

Second cousin Viva vice President Wang Lin: Our content side to play their own brand advantages and content advantages, channels to play their own channel advantages, but where is the limit? Originally said the concept is integration, integration is a physical combination, not the concept that I share today, fusion is the key.

To take advantage of our own advantages, learn to share, we want to partner with our partners is a side-to-shoulder relationship, we are not facing the person I stare at your purse, and not back and forth do not interact with each other, we are to face each other, together to solve, together forward.

Guangzhou daily: Our biggest problem now is that the first one, we do the content, the second, we have in the future context of the environment market there is no such a large amount of volume. The problem comes out, we do have a lot of technical products lack, like Chengdu Business newspaper We have also communicated with them many times, including the Southern Metropolis newspaper, we also feel that their content above, the technology can achieve a breakthrough channel, there are several channels cooperation model, including just now the general talk of the reading, SAE, news headlines, Baidu and so on, my question is, these four kinds of cooperation way of four people here is how to see, where is the advantage?

Four Cousin Sina Cloud computing director Conglei: At present, many problems of traditional media, such as technology, and so on, none of these problems can be easily solved, the problem of capital is actually a cost, the first one, the current raising a very reliable technical team for the mobile client's technical team is very expensive, the second, If you want to get the content of this kind of media, in fact there is a cost.

Cloud Platform is more important to solve the problem of technology, because now the technical problems are divided into two parts, part of the customer segment of the technical issues, one is the service side of the technical problems.

Second cousin Vivia vice President Wang Lin: you as a content producer, you now need is a content distribution platform, actually can go to see, do a differentiated delivery are no problem, personalized some delivery. Because different content on different platform above the results obtained is not the same.

When you distribute the content, if it is common social news, it is all paved, which channel can be on. But if there is a certain degree of reading depth and judgment, or there is certain to hit some users of such content, may be in some channels above a little empty gun, because there is no practical benefits.

Three cousin Krypton Financial CEO Maarten: This topic may actually have nothing to do with me now, because I don't do it now, but I have done news aggregation before. Two points of view, the first point of view, in fact, this problem is not only in our current media news level, in fact, in our field, the Internet news field is asked every day is how the banking industry to face financial de-media, once a provincial bank of the province branch to their young people's Far East training when also asked me this question, The first thing I say is that the best way to deal with the financial media is to take off the media first.

Second cousin Baidu Mobile Cloud computing department Head Pan Junju: We may need to pay more attention to our traditional play in the Internet era is not to change the way of thinking, not to say that our users do not like our traditional paper media quality, not so, I'm just saying that their access to the news from the original single acquisition, this one-way access may become more abundant demand, so we actually only need to solve, for example, to close to the user's real needs, we can solve the problem.

The November mf+ family reunion is over again, the small series also intoxicated in this harmonious atmosphere extricate oneself, have already forgotten hungry! Sincerely look forward to the December family reunion fast approaching, small series has been looking forward to the love of the difficult self, thirsty unbearable!

"Mf+" November: The four souls of a grilled app