Reasonable analysis of website SEO optimization of the top ten misunderstandings (last article)

On the Internet, if you search this title, you may find it is not new. On the site SEO optimization problems in many stationmaster has not stopped, especially the new site to do site optimization site analysis, it is easy to fall into the optimization error. Nonsense not much to say, into today's subject.

The first misunderstanding: the site location is not clear, fuzzy optimization

What is the purpose of your website? What groups do your Web sites serve or do you think the users are? Have you considered your website users?

　　

Obviously, we need to reflect on it. I have recently been thinking about this problem, a lot of webmasters are doing the site is to do away from their own theme. I use the following website as an example:

　　

This site I have been preparing to change its columns, because the main content of the site is to talk about site construction and SEO and other aspects of knowledge, publishing webmaster information. But slowly, because the content of the demand is relatively large, but also belong to the Internet industry, the content of the website has the industry information, E-commerce, mobile phone industry dynamics, and then over to explore the discovery, social life and so on, the former stage even related to military category. Obviously, the site is not focused, optimization is also messy, so I am considering the changes in the column and the site adjustment. Because the website adjusts to the website rank influence is very big, therefore I hurry also dares not move.

In order to avoid the future of the site's revision, (of course, there is no way to change the transformation of the exception) we have to do a good job from the beginning of the site positioning, positioning is not clear, SEO optimization done is also white to do. If you are making products, such as furniture, then your main content is furniture-related information, of course, appropriate to add timeliness of the content is possible, but to have a focus. There is a good saying, the direction is wrong, all in vain.

The second misunderstanding: Baidu weight is not clear

As a webmaster, Baidu weight should be no stranger, are very familiar with. Before talking about this question, I will show you a section of Baidu official text announcement, the original address ZHANZHANG.BAIDU.COM/WIKI/36

　　

See here, stationmaster, how many is know this point? All of you have to ask yourself. Baidu official clearly show that love is the weight of information data has never been provided to the external Inquiry service, the third party's data do not as real data to refer to! So what is the real Baidu weight? I think this can be said to be Baidu official confidential, it's evaluation index more than 200 items, Baidu gives the data is only a comprehensive score of a website, and the third party to give the data is based on the user search for the formation of traffic and keyword rankings and other indicators to calculate a valuation.

　The third myth: the correlation domain and the outside chain are not divided

Hair outside the chain everyone should understand, the first several articles I also introduced about how we SEO staff how to send out the chain of the situation. We spend so much energy every day to send out the chain of SEO optimization, you know what useful and what is useless? attention to observation and analysis have not? Do outside the chain, the keyword optimization, with Baidu Webmaster tools to carry out the chain analysis! Figure:

　　

I tagged 1,,2,3. Altogether three URLs linked to the Web site, where 1 and 3 Yrl do not contain domain name tzxnews.com and 2 are included. I'll give you a separate screenshot. If I click 3, this kind of link to the site URL is not with the site domain name, click on the source to see:

　　

This page is labeled in the URL does not add hyperlinks, users can not directly click into, indicating that users may be to see this question when the way to copy the site into view. According to the author's understanding, such a URL that does not have the website domain name finally also enters the website the URL, is the related domain. Only the relevant domain with the domain name of its own website is the effective outer chain. Then look at another source URL with a domain name click:

　　

Such an external chain source URL Click Back, will show some relevant information about your site, such links are valid, I understand the chain.

Through the case comparison, I believe that the relevant fields and outside the chain has been different, since the Baidu tool show is the relevant domain, then I call the effective related fields for the chain, the chain is useful, useless is called the useless related domain. Therefore, when we analyze the chain, we must pay attention to, no role in the release platform can be discarded.

　　Fourth error: Space opening speed is not stable

　　

The website space chooses not to know most stationmaster is how to consider. In order to do SEO optimization, in addition to the efforts of SEO personnel, using picture compression techniques, code simplification and other technical aspects of the problem, the choice of their own web site is also very important. If your website space service provider is not enough, the space is not stable and often make mistakes, your site will often appear open slow or even open. Imagine, if you open a Web site can not open, you will be willing to wait how long to open it? 70% of users will be 35 seconds or so can not open the direct closure of the left. Lose the user, how diligently also is in vain. Therefore, if you want to do a good job of a website, do not begrudge your money to choose a better space business.

　　Fifth mistake: Title keyword accumulation

Perhaps you will have such a feeling, the site optimization optimization for a long time, optimized instead of optimization before the site ranked well. Have you noticed the title of your website? Everyone in the daily use webmaster tools to check the site, have noticed about the title, keywords, as well as the site description of the recommended number of words, although the title is not more than 80 characters, but does not mean that you need to accumulate a large number of keywords in it.

Title can be said to be the site's façade, if the title is too long, not only not easy to remember, and you accumulate a lot of keywords result is, optimized for a long time is dead and die optimization does not go up, you hold succumbed is not find out why. Everyone has a fixed appetite, you eat more will be able to survive. The site is also so, you accumulate keywords in the title, meaning the content of the site will increase the core, you need to optimize the level will be virtually increased many times. Therefore, we only recommend that the title if you need to put keywords, preferably 2-3, do not accumulate too much.

Today, the author will continue to update the next article tomorrow. If you want to know the latest information in time, welcome to the Novice Webmaster home site. Solemn statement: This article from the Rookie webmaster Home, copyright, reprint must retain the original source of this article: http://www.tzxnews.com/a/zhanchangzhuanqu/yinanfenxi/2013/0911/1772.html