SEO Cheating and anti-cheating

Of course there are many other weaknesses in search engines. Michael Moore once said: There are ways to fool search engines, but only a few can really do it. In fact, he is one of them, because he did 20 years of search engine technology research, in the field of search engines have a lot of patents, can build a search engine from beginning to end.

Let's talk about a cheating method first. One of the following methods of cheating, still can make sense.

The code is as follows:

This code, the search engine to see a black background there are some white text, this is not cheating. But the user sees is a piece of white, do not see inside of text. The reason is to use a white picture as the background. In a table-layout Web page, if you also define a table's background color and background picture, it is preferred to display the picture color. In this way, the user sees a white background of white text, of course, can not see these words. This cheating method uses a point: the search engine has not yet recognized the color of a picture.

But he's such an expert, is not to use some cheating method to do SEO, because this is too stupid.

This should be from the search engine anti cheating strategy. A successful anti-cheating strategy for a search engine must be like this:

1, allows the algorithm to be detected, and even if the algorithm is published, the fairness of the search results will not be affected too much. The reason for this is that people who do not want and cheat fall into a cycle of cat-and-mouse death. If you always fix the algorithm by plugging the loophole, it will never end. For this reason, search engines will be able to put those who can not be cheated in the ranking algorithm to the more important degree.

2, as far as possible with all technical means of automatic detection, when the technical means can not solve the problem, with artificial to solve. Then the problem of artificial discovery and feedback to the automatic detection mechanism, so that automatic detection more and more perfect.

That's basically what Google does now. In the existing collation, those who cannot cheat and can accurately reflect the content of the factors, are very important sorting factors.

Of course, Google also does not reject the frequent adjustment algorithm, which also has to give users a best search experience to consider.

As for technical testing and manual review, Google has been doing it.

Google has long been anonymous spiders to detect a site is not cheating. If you analyze the Web site's server log logs, you will find them.

You will find that some reptiles, through IP queries, are from Google, but it does not have its own statement (User-agent), which is Google's anonymous crawler. It will tell you if you have any special treatment for Google Crawler, do some hidden pages, parse JavaScript files and CSS files, and so on. Some people use CCS files to hide content, this thing is not to do now, Google can find out.

Google also has a manual audit mechanism, from the Webmaster tool submitted in the question, there are manual follow-up audit. The following is known as Google's internal spread out audit rules, you can click this download.

Since Google is so good at cheating, how do you solve the cheating method that the article started to mention?

Google does not detect that method, but the person who uses this method will eventually be found cheating by Google.

Google's anti-cheating is the "principle of good faith" priority, is to assume that your site is not cheating, but with all other features of cheating to check. Using the method I mentioned, it's OK to hide the content in color, but it will be in the stack of keywords, backlinks, and many other aspects of the road foot. Google is to believe that a hidden content on the page of the person, will also be to do spam link mass and other cheating things. Just like in real life a drug addict, of course, is also love to fight, or love to steal things, there is always one thing to let you into the station.

And you assume that you don't do anything else, that you hide something in that way, and you don't get anything. Because you're just hiding content, there's no ranking.

That's how Google defended its rankings.

The more you learn about these, the more you find that cheating is a thankless one. (Cheating stems from not understand, through the normal way to enhance the SEO flow of some methods, why give up so many good methods and choose the Bad method?) In the current SEO industry, you will find a phenomenon, the more SEO just get started people like to do some cheating, and SEO practitioners longer, the more people will not participate in these. ）

Want to be a good seoer person, to all these factors must have a certain degree of understanding. By doing so, you can avoid inadvertent mistakes and prevent unnecessary panic.

For example, the sandbox effect, a lot of people always feel very mysterious, in fact, from the point of view of the search engine is nothing good mysterious. If you are looking at the problem from the perspective of the search engine, you feel it is a necessary measure. You will also know how to develop your own external links. Avoid Google's cheating tactics on your site.

Also, Google must be a "goodwill principle" for repetitive content, and it will even help you deal with repetitive problems caused by the extensive use of templates in your site.

To be able to understand these, is to continue to practice, learning and experimentation.

The recent American drama "Lie to Me" is very good-looking, there is an impression I am very deep, that is, they will do some regular experiments to understand the various human complex and subtle expressions behind the hidden psychological activities, will regularly form a report. This is a very good research program.

In the face of Google, we are like those psychologists in the face of human psychology, a lot of things you do not understand. When you go to the test, you get the exclusive information and information. This is also the source of many things I blog