SEO Column--How to optimize the website for MSN Search

seo| Web site Optimization Google's lead has been seriously compromised as Microsoft and Yahoo's two powerful rivals advanced into the internet search market, developed their own search technologies, and continued to improve and strengthen their search.
According to comscore, a leading US market research firm, the search engine access traffic pair showed up earlier this year and May (as shown on the right): The top runner-up for Google and Yahoo, AOL's second runner-up position

The potential of MSN search in the market has become increasingly convex in the number of 1 billion of millions of dollars in search advertising revenue opportunities to spare no effort to open up its new market. With
into, but also for the search engine marketers opened a market in a city than your opponent to get the initiative? Obviously, apart from
Metrix is still in the list of figures.
Easy to master for MSN.

Obvious, but also in the Microsoft Company is more when Microsoft's add-field. How to target Google in this


and Yahoo to optimize the site, but also for the MSN Search Engine optimization.

The importance of MSN search engine
Although there are a lot of SEO experts on the relative importance of MSN Search will not be able to, but I think no one will forget Microsoft's ability to create search engine business potential in the market. As long as Microsoft Bundles MSN Search in its Windows XP Home version and Microsoft's next-generation Longhorn version of its operating system, many new Internet users will find it online via the MSN Search engine.

While these novices may only make inquiries online through Microsoft's bundled search box, and they lack access to the Internet, ignoring this group could mean a huge loss for any online business. Because these novices are different from the "novice" of the past, there is general agreement that "online shopping is the most normal way to choose a shopping". So at the beginning of the internet, most of them may have become online customers.

It is precisely because of the enormous market potential of MSN Search engine, especially in the rapid development of the online customer market today, any MSN lightly market strategy is extremely unwise.

How to optimize your site for MSN
MSN Optimization is relatively simple, you can use "a center, two basic points" to describe. Simply put, is the site's page factors as the center, to page factors and non-page factors in the use of keywords for the basic points.

One: To optimize the page factor as the center
In fact, MSN Ranking system and Yahoo some similar, basically also focus on page factors. Therefore, in the Web site optimization for MSN, plays should be placed on the page factors. The main page ranking factors include: page content, site URL, page title and site description.

It should be noted that the MSN ranking system will carefully look at the content of the page, so in the page optimization, the content of the site's page is particularly the most important in the optimization.

Second: keywords and use frequency as the basic point
Keywords and usage densities appearing in page content
It is because the content of the page on the importance of MSN optimization, so it is not difficult to infer MSN on the page appear on the keywords and keywords the density of attention. Although some other search engines, like Google, also pay more attention to keyword density. But in fact, by virtue of keyword density more easily to win MSN Goodwill. And not only on the page content appears on the keyword, MSN page title, and even the URL appears in the keyword are more sensitive. So you can increase the use of key words in these places.

Keywords in meta tag (meta TAGS)
As we all know, meta tags are almost irrelevant to most search engine ranking systems, especially Google. Yahoo's attitude is better. MSN more than Yahoo. Therefore, we should not neglect the rational optimization of meta identification.

Eliminate the use of META tags on the same page, and should ensure that each page has its own customized meta identity content rather than the same. For two of the more important meta KEYWORDS and descriptions (meta DESCRIPTION), be careful to ensure that they all faithfully reflect the content of the site, and should be careful to use keywords.

Note: In the use of keywords should pay attention to the scale, to ensure that Google and Yahoo in advance to do the optimization work, to avoid the situation of a failure.

Three: Link text optimization as the basic point
In the main focus on the page factors in the optimization work, but also do not forget to the non-page factors to optimize the corresponding improvement. The non page factor here refers to the link text on the back link of the website. Just as in the case of other large search engines, such as Google and Yahoo, you need to pay special attention to the link text used in the reverse link, MSN is no exception. Although the importance of MSN to external links is not as good as Google, but will also give a considerable proportion of attention.

MSN is a highly sensitive search engine for website content and keywords. So the use of linked text should be able to "reflect" the keyword. At the same time, because the link text is the most difficult to control the characteristics of network management, so it in the search engine ranking system occupies a high proportion. MSN Nature is no exception.

In particular, it is worth mentioning that MSN is more attached to the external link text than the external link itself. It can be said that the link text contains keywords is to ensure that the site to achieve a good ranking of the solid foundation. You should make sure that the linked text contains key words that have related topics to the link page. This benefit page will be doubly beneficial because of the reasonable use and density of the keywords.

Be sure to match the link text appropriately, because the overuse of any key word in the link text will touch the "no-go area" of the search engine. And anyway, if all the linked text use a word can only improve a word search engine rankings, and alternate use of two or more different words can improve the search engine rankings of more than one query keyword. and the diversity of query words can also attract traffic from unexpected places, thereby benefiting the website.

Four: Other optimization work
Collection of Zeal/looksmart Catalogue
MSN has a cooperative relationship with the network directory included, can effectively enhance the site in the MSN Search rankings. And the relationship between MSN and Zeal/looksmart has ended, but MSN can still use Zeal/looksmart network directory of search results, so if you can get Zeal/looksmart included, can also effectively enhance the site's MSN rankings. However, unfortunately, LookSmart does not provide a free collection service. Therefore, if you feel that LookSmart included in the MSN rankings and LookSmart the value of potential customers than the cost of collection is worth it, you can consider the LookSmart paid collection services.

Create an online forum or/and blog content page
This is also a more feasible way to improve MSN rankings. One: MSN not only can follow up the search online forums and blog pages, but also the content of the blog is particularly trusted; second: the Forum and blog's Another advantage is: they can contain very rich keywords and external links, this is what MSN like.

Conclusion:
For MSN Search Engine optimization site, whether the page factor or non-page factors can not be taken lightly.

Because of the use of the key words MSN more than Google and Yahoo are more sensitive, so in the page factor optimization, can make full use of the Web page URL, title, Meta logo, page description, etc. to put the appropriate keywords, but should be careful to grasp the keyword optimization criteria.

The optimization of the non-page factor mainly refers to the use of the key words in the link text of the reverse link. Link text is the smallest factor in all ranking factors, which is why the MSN ranking system to the link text to give a considerable proportion of the original.

If you can make the site by the LookSmart directory or its own zeal.com included, may not only be beneficial to the Web site's online business, and if you can get such a "gold" link can also effectively enhance the ranking of the site, so it is worth considering.

In short, as long as the content of the site and the full and reasonable use of keywords to pay enough attention, MSN will return to a decent site rankings.