The current SEO (Search engine optimization –search Engine optimization) concept is gradually accepted by the domestic website, SEO industry also slowly hot up, now many do the site's companies and individuals will not be able to mention SEO, but, seo the highest realm, Just don't do seo!.
This statement may make a lot of people scoff, but please think carefully, what is the essence of SEO? In other words, what kind of work does the domestic SEO service provider do every day? In fact, for them to understand the search engine calculation, the content of the page to make adjustments to optimize the appearance of the keyword form, Then in order to add a variety of SEO can add points to the busy submission of the application, and then stared at a few key words query results look forward to the rapid rise in the rankings ...
Google and Baidu, two SEO workers most concerned about the site, but in different ways to rob their jobs. First said Baidu, can say SEO work for Baidu and not much significance, a keyword query results, often the first 3 results even the first 5 results are paid users, when you know that 90% of people will only click the search results in the top 5, you will understand why SEO is not meaningful for Baidu. So, instead of spending the budget and energy on the SEO for Baidu, it is better to use their bidding ranking system directly than the efficiency and effect.
And then back to Google, most SEO practitioners are saying that they understand Google's ranking calculation method, and Google has always stated that the search results ranking algorithm is constantly updated, Google's efforts to maximize the direction of the user to meet the search expectations, from the "Give me what I say" development to "Give me what I want", Google has exhausted its mind. So, at this stage of SEO work is obviously to affect Google's search results, that is, he and Google's own efforts in the direction of the contrary, it is not difficult to imagine whether Google will support this kind of work.
In fact, the real meaning of SEO is not to affect what, change what, but do let search engines like the site, that is often said search Engine friendly. An experienced website design company should know that the implementation of search Engine friendly should not be the site after the completion of things, but from the planning of the site will be considered. First of all, in the form of the site, it is necessary to guide customers to make trade-offs, is everything from the effect of the full flash site, or the search engine is currently more like the HTML site, or have advantages and disadvantages of the HTML nested flash. Then, in the site of IA (Information Architecture information Architecture) building process, but also to consider the site of each column settings, naming conventions, cascade relationships, etc., and finally in the integration of the site, need to integrate staff in the page reasonable arrangement meta information, picture Alt information, Sitemap content, is the use of text or pictures to display text and other details, including the site after the online browsing volume statistics planning.
Do this out of the site, do not need additional SEO work, it is already search Engine friendly. Therefore, the highest level of SEO, that is, the SEO work to the website development of each participant, not deliberately to do other SEO work, the saved time and budget to the site content updates and maintenance. Then, we can say, do not have to do SEO ...