Shang: SEO optimization is not omnipotent webmaster you are not sober?

　SEO optimization is not a panacea

Too many webmaster also every day to visit the major webmaster network to learn SEO, there are more and more people in the circle of SEO into. I think that will be SEO can be about a website or a company's fate. And I want to say is SEO is not omnipotent, not everyone will play SEO can reach that realm, it is only a small part of the people. Most of the fun to play SEO good are doing training. Why? I believe most Internet companies have SEO optimization consultants, but do SEO job is not the top of the company, it is only part of the site operations Department of a subordinate department, this situation in large companies particularly prominent. SEO is good to do is profitable, but it can not determine the fate of a company. We looked around, and the big Internet company was on the way to sustainable development. 58 net? Century Jiayuan? Potato, Youku or those group-buying sites? We can make an analogy: if I give you 10 million then how should you spend the money? Do you want to find 1000 editors, 1000 to do outside the chain, 1000 stations? It would be laughed to do so.

　　Network Marketing should be a variety of

In fact, network marketing is not difficult, simple to a sentence can be summed up. That is to publish a lot of information, so that a large number of users need to see. This and our usual offline marketing is no different, and the idea of advertising on television exactly the same. We only need to spend a certain amount of time and money on those channels with high exposure rate to achieve some effect! Such simple things are overlooked by most people. The cost of doing SEO is relatively low, but the risk of SEO is not No. Now the metamorphosis of the search engine is obvious to all, the ranking suddenly up and down, usually a station to maintain a better ranking will take a few months time, if one day the operation error by the search engine punishment to stop K. It almost means that a lot of time has been wasted. I don't think any company boss would want to see this happen. They would rather spend some money than do this kind of risky things, rely on SEO optimization to determine the development of the company, the same way the risk factor is too high. What's more, now the competitive pressure of society, even if they do not make mistakes competitors will not easily give you the opportunity to surpass him. Our marketing should be diversified. Building a brand is far more valuable than creating a website. Although the number of Internet users in China has been increasing, but really play the network of people really not much. Even our company specializes in network employees are also directly Baidu, and then search for the site on the Chinese name. If you want to do well in marketing, you can't ignore users ' habits. Then you need to publish a lot of information, and other companies to work with, analysis of those channels to promote the effectiveness of the appropriate to do some investment. We can again Baidu know, Stick, Encyclopedia, Forum, blog and some classified information site published a large number of soft text. Soft paper technology does not need to write much good, even if it is some praise their products can be articles. As long as the volume, when users look up some things, full of all is said that their products are good, the user will certainly continue to search your products. You do not have to do other keywords, the name of your own products can always do it up. We buy some mass marketing software specifically to do these things, and then cooperate with the site to buy some Ming chain, black chain, I believe that the marketing is difficult to think bad.

　　How to further improve the marketing effect

When the product has a certain volume of sales, we need to conduct data analysis, because we want to continue to increase sales, this step is particularly critical. I will put down the operation of each user's custom record, according to the IP or address to determine which area of users, and then through the flow statistics site analysis of the user to see those pages, from that site over, search the keyword is what, keyword ranking how. Accurate analysis of each user, and then stored a certain amount of user data after the statistics of those keywords more valuable. The value of these data is far better than the Baidu index, as long as the work done in place, improve the effect is not difficult to believe.