Social marketing is no substitute for SEO two models of the exhibition director

Recently, the U.S. famous financial magazine "Forbes" published an article said "SEO has died social real-time content big line", first of all I agree with social content, but I do not agree with SEO is dead. Just as I agree that Weibo can't get a blog, in our offline there are many different models, such as newspapers, magazines, television is a kind of media, but can also do a common survival, with the advent of the Internet, the traditional media is a shock, and in fact, the traditional media and the Internet is the difference, the Internet is more fancy is fast , and the traditional media in the quality of the content and the depth of the interpretation of a lot of network media can not be compared.

　　

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1: Socializing is based on people, SEO is based on information

When it comes to social and SEO, social content is centred on people, focusing on the rapid connection between people and the flow of information. Through social platforms, you can quickly learn about the information you have, family relatives, friends and colleagues, as well as the content of their own interests, site dynamics, but in fact, the user is concerned about people, and this information is automatically pushed, which have their needs of information, but also they are not interested in a glance with the information, The search engine is a kind of information based on the demand, when users have information at some point, the first time to think of the search engine, because in the vast number of Internet data can certainly find his answer. So social and SEO are based on the different needs of users.

2: Social networking is mainly fragmented information, search engines are more massive

Social networking is primarily a fragmented message generated by the user, the search engine is based on the whole network of content search, in contrast, the search engine content is more massive, and social focus is fragmented information, in fact, and our life, we usually have a whole block of time to work, sleep, eat, But at the same time there will be a lot of time to be fragmented, such as bus, grocery store, supermarket. They should be a complementary relationship, not a competitive relationship, so social marketing and SEO should also be complementary, and should not say who is the life of the people.

3:seo more attention to the acquisition of new users, social attention is to maintain the old users

Although I also agree that socializing does bring a lot of new traffic, but in the macroscopic aspect, the social more useful should still be in the old user's maintenance, but obtains the new user the ability, the SEO is obviously stronger than the social, this point before our website interview Mushroom Street CEO Chen Qi, also has talked about this topic, has the interest friend, Can take a look at our interview overall "Super Station interview finishing: Mushroom Street CEO Chen Qi share taobao business through", for a Web site, through the search engine to obtain users, through social accounts and users to establish relationships, and then on the social platform to communicate with each other, always call back to the site users back to their site, Thus saving the marketing costs, in fact, now the site to acquire new users are very strong, and the user churn is very fast, so social marketing should be able to better help the site to do the maintenance of old users, through the cycle of marketing, enhance user awareness of the site, thereby enhancing the overall brand of the site. So this is further proof that social and SEO are complementary, not competitive.

For internet marketing, SEO and social marketing in the future for a long time will be the mainstream marketing model, good use of the 2 big free marketing tools, can quickly help you get users, enhance platform value.

Super Station Dairenguan original article http://www.supadmin.com/taobaoke/this article Copyright Dairenguan @ Super Station technology All, welcome reprint, reprint please indicate author and source. Thank you