Talking about the SEO reform brought by Spark program

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The spark program can bring to SEO industry what kind of SEO change? Spark program, we all know is about Baidu for the original site support plan, but also Baidu Purification network, so that more webmaster to the rational era of the plan. So for Baidu's spark program, the impact of the SEO industry and how big? What kind of SEO changes can the Spark program bring? Let's go through some examples to analyze it.

SEO is not the change of the spark program began, but from the 2012 October has begun. SEO change is not an accident, facing the Internet this big environment, more people began to rely on the Internet, there are more people in the first time to use the search engine to solve problems, more and more people, but also feel the search engine's user experience is getting worse, every time the search has a lot of garbage content exists, And what we want to know is very few. A lot of hot industry, in order to increase the flow of the site, do not hesitate to buy more links to optimize the site, often, through these search to the site's user experience is not high, and content, a lot of webmaster for the sake of the map, directly copy articles or collect articles to maintain the site, This also makes more and more technical article quality drop, not very good for the user to provide help. The launch of the Spark program, is in Baidu for outside the chain after the blow began. In other words, the role of the outside chain is not as effective as before. The impact is also very complex.

The transformation of SEO from the era of the chain to the user era, in the user era to the content of the era of change, the formation of the "content for the king, user experience for the Emperor" search engine optimization of the new era. The outer chain is still effective for network optimization.

Outside the chain in the entire algorithm rule, has occupied the dominant position. Including the current era of the original creation of the role of the chain can still not be ignored. Only the distribution of outside the chain will have to change the way to change the line. Since it is the original era, then we released the chain of the platform is also adapted to this development needs, then, in order to make our chain more effective, more persuasive, that the release of the chain should be sufficient for these outside the chain platform to consider. Also let them improve the quality, so we release the chain when it is best to take relevant content, as well as readability, for the release of the site has some help content, to enhance our support for these outside the chain platform.

The discovery is to be maintained together, the development of the chain platform is to rely on everyone to maintain, some webmaster for us to provide a link or anchor text platform, then we should support them, with our actions to support them, their platform better, then our external chain is more effective, The ultimate benefit is shared by all. If you continue to publish a lot of spam links, as well as a lot of damage to these platforms, then, I believe you will not stay in this platform for too long, the last damage is our webmaster.

For the original, this is always the same law, original content said a lot, it is relevant, strong timeliness, technical strong, such articles can be more people recognized. The purpose of the original content release is to let our site have more fresh content, can attract the user's content, not for search engine crawling. The promotion of original content is also very helpful to the improvement of user experience degree. We should create more landing pages for users, experience more effective help for users, and allow more users to feel the help of these content. In our website to establish a customer advisory Exchange platform, so that more users can communicate with us, but also let more users to our site to form a bonding. So the content is that we provide them with better spiritual help, but also the best help to our website rankings.

In the face of the change of SEO technology, we as an SEO personnel will adapt to this change, each SEO personnel should try to write some original content, write about oneself or about our website content original content, let more content for our website service, this is our website the inevitable road of long-term development. The technical change of SEO, will let more not concentrate on doing content, do not pay attention to do the user's website dead, in the face of the SEO changes, we will continue to adapt, as a SEO company, but also for our staff, our SEO commissioner, our outside the chain of the Commissioner of our editors to carry out the original content of the training, And let them give up before the SEO thought, from a new perspective, to understand and learn the SEO technology, learning the original content of creative methods, whether you are outside the chain or, you are editors, with the ability to original content, is every SEO personnel should have the ability. The times are different, the method is naturally different, you either adapt, or be eliminated. This is the reality, this is the future search engine development is inevitable.

Original link: http://www.y26.cn/seo/2013/0526/469.html