The course of Chinese Web design industry from imitation to innovation

This article interviewed 6 famous Chinese designers and described the course of Chinese Web design industry from imitation to innovation. They each talked about the present situation and the reason of the domestic web design.

Yu Guo

Chinese netizens, under the age of 30, account for about 70% of them, young and open, and receptive to new things. They like to play games online, entertainment, so you will be on many domestic sites to attract the attention of things, to cater to this type of users.

White Raven:

A few years ago a large number of domestic websites imitate the Korean flash website, the gaudy design once became a trend. But with the advent of the Web 2.0, the domestic web site began to improve. Users pay more attention to content than simple visual effects, visual effects can not please the domestic users, they want to be useful content, but also want to provide their content.

Wu Yuechen:

has been improving, spiraling up, getting better. From the Web knowledge and technology, domestic designers and foreign countries at the same level, but they do not really use this knowledge, such as user surveys, many designers know but rarely in the actual design, they know the usability test, but almost do not do.

Zhou Yi:

There are two points, first, the domestic web design market in the budget tight problem is very common, the result is that web design ultimately rely on visual effects to attract people, the first glance may look good, but the information structure is not very good organization, ease of use; second, the domestic web design is very localized.

Domestic Web design: Midea Microwave Oven

For example, Alipay's success is due to the mentality of domestic users and buying habits, China is a big country, some sites are successful because they cater to a particular region, the other side of the problem is that China's web site is not very international. China is a very big market, even if not open up the international market can survive, you can see, ucdchina.com and many domestic sites and no English version, even in the navigation is not.

John Woo:

Domestic has not formed a unique style of Web design, because China is very large, Chinese users in many ways is very complex, foreign to see the domestic Web design will feel very noisy, very fancy, but I think it is practical . When flash design was fashionable, many designers (and their bosses) wanted to use Flash to make their sites attractive, and when SNS emerged in the United States, it was quickly introduced into China, including Facebook,twitter and other design styles. When a thing is very practical, many Chinese people will borrow this concept to do it, Baidu, QQ, Taobao is such a win.

Rex Song:

China's large population, the more the better also suitable for the web design field, you can see that many domestic sites are very crowded, designers want to put everything to a page. On the other hand, most Chinese netizens surf the internet for entertainment purposes, so domestic designers like to make their websites fun, socially, and visually appealing, just as we have imitated Korean Flash sites around 2004.

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