Three difficulties and solutions to the SEO of general website

Listen to the Zac of the Analysis of SEO center skills lectures, because of the SEO aspect of the content of a pen, this time specific write. In this lecture there is a page of PPT information is very large, its page ppt simply includes all aspects of SEO skills, in the meantime, there are three difficulties in SEO, has been plagued the webmaster, the following emphasis on the explanation.
Hint: The content of this article is written according to my own understanding, not all include Zac content.
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SEO three difficulties and solutions

1. Internal link structure

Now there is no large web site can do 100% entry page.
Inside the chain of good or bad resolution spider crawl. Bad inner chain will form input cut, affect flow, outstanding link structure intention is to enhance internal weights activities and scatter, add ingest and rank.

SEO three difficulties and solutions

(figure is a standard tree structure)
So how to obstruct the link weight activity? There are several ways: do not use links, but very few pages can not link, followed by nofollow,j? S,flash, the script turns to other skill means to realize.
Complex link structure problem and its solving method
Here generally refers to the portal station, large Web site, then which pages can be used Nofollow,js it?
Home Links
Non-essential pages
Related Products/Information page
Too many pages
Too many conditional filter pages
Deep links
Classification barrier
The following is a page example:

Because the portal is too many pages, causing users to click for a long time can not be paged, then at the moment can be done in the paging bar planning changes. , most Web pages are listed on page 100th from the beginning of the first page.
And just as the optimization, can jump from the beginning of the fifth page to the Tenth page, 20th page ..., so that the user to find content, together these unimportant article List page Most also ignored, facilitate the transfer of weight.

2. High quality external chain

99% the chain that can be sent out by itself is useless.
Station to do inside chain, small station do outside chain. Now hair outside the chain is very difficult, small site no one ignored, can only rely on hair junk link, trade. But it will be hit by the search engine, and the big Web site does not do outside the chain.
To attract outside chain to build outside chain
The era of automatic links to the outer chain has now passed. Small and medium-sized webmaster, the new Seoer special change of concept, inviting outside the chain, let users help you build outside the chain more important than their own. Together, the links that are attracted by content are the most secure.
Number of total domain names, quality, relevance is more important than quantity
If a lot of the chain is generated in a specific number of sites, such an outside chain quality is not as wide as the name of the outside chain quality.
The diversification of traffic sources means that testing new potential traffic paths also means that it may be possible to discover the origins of many visitors, links, citations, and more market share.
Rapid change in the way the outer chain is built
Do not go to webmaster links to buy and sell, related to similar sites, private trading is feasible.

3. High-quality original content

Site content Common Webmaster headache problem, Zac in the lecture Amazon gave an example, is to let users dedicate content, user's comments is very valuable content. This is not new in the country now.
So how to get high-quality original content, need to study the following 4 aspects:
High-quality and useful content should be protected from plagiarism, reproduction, collection, and content farms.
Careful discussion of pseudo-original how to do is useful.
How to solve the content problem of e-commerce, to business, straight portal website.
Reduce duplication, unimportant information entry to improve the quality of the site.

Appendix: Overview of Search engine optimization skills include the following

Market and competition Discussion: Key words discussion, scatter, flow forecast, competitor discussion, website confirmed
Programming: Set goals, traffic profiling software, target benchmarks, work plans and budgets
Website Architecture optimization: content planning, prevention of spider traps, navigation planning, stop entry, internal link structure
Page optimization: Meta tags, body writing, H tags, alt text, lite code
Outside chain construction: Link analysis, high quality outside chain, outside chain guidelines, link bait
Monitoring and improvement: entry, ranking, external chain, flow, conversion, strategic adjustment
Other: Host domain name, do harm and reward and punishment, integrated search, location, multi-lingual, project management, content strategy

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Three difficulties and solutions to the SEO of general website