To the traditional industry big guy talk about mobile internet, how a better idea?

The main problem is to introduce the big guy's industry and specific circumstances, and then start from his familiar areas to guide. I have a year in Zhejiang Hangzhou, Wen, Qu and the traditional industry of some bosses communication experience, big guy generally more than the so-called "internet" people can seize things key, speak, from his familiar areas began to induce him to think, generally can get better results. Two basic principles: 1, stand on the other side of the point of view, to the other side of the industry and knowledge of the background as a starting point 2, put aside all the concept, framework and right and wrong, only answer.

such as marketing: do not come up to explain the public accounts, friends and other circles. But from the other side of the field, marketing is what? At that time the communication object is a milk powder division general agent, he asked me this. I said, you send ads, there are 10 people see, 5 people think this thing is good, and then will tell his friends, marketing is to improve the efficiency of the process, the original 5 people to a call he wanted to tell friends, now no, as long as the message forwarded to the circle of friends, his friends can be seen. Does this average person understand? Then the other party generally will have problems, the problem will generally be his experience and knowledge within the scope, more concerned about or want to know something, the milk powder agent asked, after the forwarding of friends how to see these things ah, that 5 people why to forward AH. Then just follow his question, I asked a sentence, you open two retail stores, how to let customers introduce customers ah, he, oh, a bit. Then I began to ask how to issue ads, I explained in this question personal account and public accounts and concerns and so on. After all he asked me to answer, do not understand the place next wise, finally, the whole marketing including operation of the general idea ah, activity planning ah, all chatted, no omission. The whole process, the call about 1.5 hours, PS: We are not talking face in person, but by telephone communication ... Maybe the other side is very interested in this piece, so ask a positive question. Basic in the question and answer to complete the introduction of marketing, the overall relatively smooth.

Leave the pit, continue tomorrow