Video Marketing can save the current stage of mobile internet advertising it?

According to the existing network video is very hot, moreover now the network covers more than half of the market, and the two or three-line market downgrade has exceeded the vast majority of the purchase space. Thus, the current trend of popular trends continues to expand.

Mobile Internet is not only the number of netizens has surpassed the traditional desktop Internet, on the device also at a gratifying rate of growth. But the fast-growing mismatch is that the value of Internet advertising on mobile devices is only about one-fifth of the effective desktop CPM.

Perhaps a "immature development" is not enough to summarize the mobile advertising industry development status. In fact, many traditional companies, including Procter and Gamble, Coca-Cola, Nestle and Yili, have already been eyeing the mobile devices in the hands of consumers, expecting a slice of the new battlefield on the mobile side.

Whether it is pictures, text or video, after all, is the manifestation of advertising. and advertising in the end, how to put the effect on the advertiser, no matter what the traditional media or new media, the effect of good advertising is good media. As the popular net Wang Yupeng said: "We are not ashamed of the new media, not to be proud of the new media."

For the time being, mobile video may provoke a big beam of mobile advertising in the coming years. And Wang Yupeng's peers, nicknamed "Ox Demon King" of the Storm Liu Yaoqing, although also in the forum "shamelessly" to sing the decline of mobile advertising, but he also had to admit, very optimistic about the development of mobile video.

The industry is very much agree that video will save mobile internet Advertising can also be supported from a set of data: According to PPTV statistics, its client user's spending capacity is amazing, only the Android client mobile terminal purchase cost on average reached 3138 yuan- This is already a high-priced price in the Android world.

Gaobaozhi, director of innovation research at the second-hand system of the third-party advertising technology company, also believes that the two or three-line market for network video, the purchase of provincial markets is very space, in some economically developed provinces, the network coverage is more than half.

Of course, unlike traditional web ads, mobile video ads are limited in terms of small screen and time fragmentation, while also increasing the advantages of multi-touch, lbs, and mobility flexibility.

For example, in the "mobile advertising, video first" forum mentioned above, Iqiyi's Acadamy shows the mobile video products It is developing, and can choose the result of video playback through gestures. It also helps to accelerate the business value of mobile advertising while increasing playability.

Overall, The Advertiser's endorsement of Mobile internet Advertising has yet to be further explored, and it is precisely because of this, but also to make mobile internet advertising in an innovative dividend stage, according to the understanding of China-lit slightly tan peiping, is the price of the depression, the effect of dividends. Because of the development of mobile devices, people watching video from the original table and sofa gradually transferred to the bed, car or even toilet.

And people watching mobile video, more than 80% have WiFi access, so from the traffic to mobile Internet advertising to create a greater possibility. But it is undeniable that, even today, when everyone can access the mobile network, advertising as an important tool to achieve a healthier development, there is still a long way to go.

Web-mail business social APP corporate social networking website Mobile internet

Video Marketing can save the current stage of mobile internet advertising it?