Website Optimization seo optimization keywords

1 keywords direction and scope of the delineation

Keyword SEO optimization is one of the three key points, and the keyword because of the different purpose of SEO for the choice of words direction and range will have different emphasis. For the flow of time to pursue a large flow of income, in order to improve the rate of return of users chasing more accurate with shopping verb-type words, from the different goals will be the direction of the keyword and the scope of the delineation caused great impact. Imagine an internet company that wants to create a VC-related user data to negotiate.

1 keywords direction and scope of the delineation

Keyword SEO optimization is one of the three key points, and the keyword because of the different purpose of SEO for the choice of words direction and range will have different emphasis. For the flow of time to pursue a large flow of income, in order to improve the rate of return of users chasing more accurate with shopping verb-type words, from the different goals will be the direction of the keyword and the scope of the delineation caused great impact. Imagine an internet company that wants to make a VC deal about the user's data, will it emphasize the quality of the traffic? A beauty video site that tends to return on investment needs a lot of traffic? So in the work of keyword selection, Identify the company's business objectives to establish the core of the keyword direction and scope of the keyword is the first step to choose.

2) List A large number of related keywords

After you've identified the direction, all you have to do is look for the keyword. This phase is completely stacked by volume, and here are some ways to find keywords:

• According to their own knowledge of the site's industry, to go from product description, product use, product purchase, product questions and Answers in general, all aspects of the product, do not miss a trace of the possibility of digging their own can think of the key words.

• Find out what keywords they use to search for a category of products by asking the layman of the actual searcher.

• Watch competitors ' websites and compare the search engines ' top-ranking websites with what keywords to look at their descriptions and what words they do outside the chain. If the competition is determined, the competitive intensity of the relevant vocabulary should be evaluated.

• Search from a number of search engines for human-related functions, that is, some of the other user search terms listed at the bottom of the search engine.

• Keyword research tools to list the expanded keywords, similar to google keyword tools: http://adwords.google.cn/select/keywordToolExternal and other auxiliary tools. Enter the core word "AB" to get a lot of ccabcc,abcdde.

• Find synonyms, misspelled words and professional vocabulary, search for such unpopular words to do optimization.

After finding a lot of words, you can't rush to optimize a lot of words. At this point will be the next step of the keyword competition analysis of the degree!

This article original author Liao Weiping, new website Operation Exchange Group 60116141, reprint please retain this information. Quota limit 152, please add!

3 Keyword Competition degree analysis

Keyword selection principle in my previous article adhere to the Five Principles of SEO keyword mentioned. Two core elements is the number of competitors and the number of searches, from these two elements we can follow the principle of the selection of keywords. Keyword from its search engine to return the number of Web pages can be seen in the network media attention to it, the side reflects the user's hotspot. Using the previous Google Keyword tool: Http://adwords.google.cn/select/keywordToolExternal is also a good way to do it. Use this tool for the following purposes and ways

• Website to start building, looking for the need to analyze target keywords.

• For large and medium-sized sites to do SEO, through the core words to find long tail keywords.

• Use the target keyword to bring the search flow is not ideal, need to change a keyword.

• When bidding ads, query the key words of the single click Price.

· Google friendship make perfect function and description, the operation experience is good.

4 The number of keywords users search

Google's trend and Baidu's index is another sharp weapon of SEO, these two tools not only bring the current keyword attention factor, more is the key word future potential judgment of an important basis! Their focus represents a general measure of the number of users searching for the keyword. Use these two parameters to represent the number of times a keyword is searched by a user.

5 keyword selection basis and mode

SEO Search engine expert Zac in his book to share he based on the relevant page values and PPC price of different weights selected such a formula.

0.4 x Total number of pages + 0.6 x PPC Price