website keyword advertising jump left talk remodeling Ppc+seo strategy is the first choice

Why do some Web sites rank on the right instead of the left when you click on a pay promotion? Click on paid ads (PPC) not because your offer must be ahead of others. There is no special bid for the Commissioner to take care of the account and a Commissioner to take care of the bidding is not the same. There are two main types of Pay-per-click ads: A bidding ranking, an affiliate AD. The controllable degree of the Alliance advertisement is relatively low, but there are many human factors controllable in the bidding. The following is a brief analysis of the key word rankings and the reasons for the lower sales conversion.

1, the title Creative description of unconventional

Many bidding commissioners have written this kind of writing, volume is very large, often need to adjust, some departments of hospitals or small and medium-sized hospitals have no network department under the premise, may this work is to the Baidu Customer service staff to adjust, if you do so your money may be "wasted", this is not alarmist. The presentation of these important words is directly related to the customer. Tebi is the title that involves embedding the keyword. Common sense title and creative description are embedded keywords are very effective, such as Nanjing Gynecology Hospital appears in the title, then the keyword can be added to other keywords or similar to the title. The probability of such a search is enormous.

Title Creative Description of the writing, mainly to reflect the hospital strength, technology, equipment, honor, experts and treatment methods, copy to fine, and the atmosphere. The title and description of the words are limited, to be on a limited basis to achieve large transformation.

2, the keyword index of the second person

Many of the friends who have run the bidding account has friends on the Bidding keyword index problem, Baidu has its own ranking system, his index according to a few: the text of the creativity, the level of bids and whether long-term investment bidding, the former two do not say, the latter is a lot of hospital promotion people ignore a problem. Many hospital managers in the discovery of a bid after the failure to close the account immediately or suspend, which is the overall index of the keyword is extremely unfavorable. If you cast Baidu then you have to let it be slaughtered, it is difficult to escape. We can only refine in other ways.

3, keyword choice of primary and secondary clear

Keyword choice, usually the core, the author thinks, do the most important combination of medical website promotion is PPC+SEO,PPC focus on the core vocabulary, SEO focus on long tail keyword optimization, so that each can reflect its advantages. The code, design, and layout of each hospital site are different, but they are the same in general. Under the premise of parallel construction work, it will take time to pay attention to the effect of medical promotion.

4, personnel set the fine select

Medical marketing relies more and more on the benefits of the network, the real medical market is far from saturated, the talent is essential to draw. The following is a brief summary of the next single department network personnel settings: Professional bidders 2-3, full-time network copy 1, full-time art 1, customer staffing 6-10 for the quasi (specific look at the business), followed by Seo,seo is a main force, he needs full-time SEO personnel 2-4, edit 8-15, Put it into practice to see the size of the department.

Network Marketing is a willful and endurance competition, many well-known, the medical website is Baidu "special care" of the group, therefore, the end of the article I would like to remind you struggle in the medical SEO push hands, do the hospital is to do quality, product and quality determines the level of network marketing, a lot of medical industry site has sprung up and the decline, This is closely combined with the change of the Times, the sublimation of user experience and the constant innovation of Baidu search technology. Every article, every design, every keyword choice, as long as a few more minutes, can reflect his high and low quality. Copy and paste of the hollow, will only give people the "cottage sense", the overall awareness of netizens in the promotion, search more and more attention to quality, nothing more!

Also want to remind you to enter or return to the medical network Circle Friends: We know that the medical threshold of the lower treatment is good, this is a polarization, the two-level differentiation stems from the current many investors "guerrilla warfare." If investors are for the brand of the hospital worth fighting, if not so well think about your second choice!

This article is written by Nanjing Irling Network Technology Co., Ltd. (120SEO), original starting http://www.120seo.cn, welcome Exchange reprint!