Website operation: Noisy industry website silence "pick up" gold

Website operation "Behind every successful website, there stands a naked woman", for Web2.0, netizens so commented; from the beauty of wood, bamboo Shadow Green pupil, Rogue Yan, sister Furong to Zhang Yu, from blog, Sns, Tags, RSS to Wike concept, From the acquisition of YouTube to the video sharing frenzy, Web2.0 is a sexy, avantgarde, lively.

Sex and women, attracted only by the visitors, YouTube by Google acquisition, a swarm of more than 500 video sharing sites, how many users to share video? How many users are willing to pay for video sharing? When do you talk about profitability and profitability? It's hard for these CEOs to talk about how brilliant the outlook for the Web2.0 Web site is--no wonder this winter is a bit chilly.

2006 end of the year Network Sheng Technology (China Chemical Network, China Textile network listed in Shenzhen, before the listing, few people know that the network Sheng technology, unknown, profitable industry sites are many: China chemical fiber Network, China Packaging network, China Apparel network, Love Kang Network, my steel, Chuangda art Network, Chengdu Local Search Material Network (www.soci.com.cn), the site began to charge, and the site came out of the month to achieve profits, more rely on the government to profit from the industry site is needless to say.

The author has said in an article, less point concept, do some practical things; The result is a lot of spit board bricks. Website profit and concept is irrelevant, the industry site does not have any concept, the profit model is also very simple, construction station + membership fee + Advertising, however, why most of the industry sites are quiet, but live very moist?

The first thing to be clear is that the Internet is a tool, not a god, omnipotent. Just as the Industrial Revolution, the steam machine into the carriage, to produce cars, into the boat, the same ship, the Internet can only enter the application to reflect the value of the Internet; At the same time, do not forget to allow users to pay, it is necessary to meet the needs of users of the application.

The three largest applications of the Internet at present: information (portal), Entertainment (games), business, the listing of Ctrip, E Dragon, job, in fact, is also business, business can be three points in the world, on the one hand, the strength of the business site, on the other hand, also explains the users of the Internet, business activities is also one of its

Business site, in addition to the larger comprehensive business website Alibaba, Hui Cong, Chinese suppliers, the larger b2c,c2c and some ancillary business (such as job, Eric Data), more is the search material network such as business-to-business industry sites, these sites based on a market segment, professional, focused, attentive, Build the industry's upstream and downstream industries bridge and tie, pay attention to do the deep, "one inch wide, one kilometer deep" to serve the win, users naturally willing to pay.

The combination of the Internet and the traditional industries, from the beginning of the down-to-earth is the characteristics of these industry sites, however, not only understand the Internet, but also understand the industry, not only understand the needs of users, but also know how to use the Internet to the lowest cost integration of resources to meet the needs of users, but very few; In addition, the traditional industry, the level of information is generally low, User's habit training also needs a process, which also restricts the development of these industry websites. However, with the development of national informatization, more and more enterprises are aware of the role of the Internet, to service industries, services for the purpose of the industry's website, there must be a big development.