0: On the promotion of local websites with examples

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The article was originally intended to be published a week ago, but it has been delayed since it was too busy recently.

I had the honor of attending a conference last week is a 97 University road launched an Internet Exchange, the main meeting can be divided into two categories of people, the Three Gorges University radio station, the Three Gorges Youth, learning Society, 97 University Road, such as the representative of the campus media, 0 only in the image is said to be the inner circle organization, And the other one is led by 0 before the Quest Creek Network Studio, I boil down to the outside organization. It was cold, but it was also a warm tea party. After the meeting back, decided to combine 97 University road to talk about local website promotion of some common website promotion methods.

97 University Road is a college portal, at first, based on the Yichang University, the radiation region is mainly the Three Gorges University, its main operators can be said to be a very late contact with the network marketing students, but by virtue of his understanding of the Yichang University region and Rich network resources, successfully started 97 University road operation. It can be said that this site does not rely on the so-called SEO, did not rely on the vast number of webmaster so-called network promotion methods, only rely on the promotion of the line to achieve a certain effect.

In fact, the biggest advantage of the regional subdivision of the site is close to the user, easy to promote offline, he can also be very good with local media, local organizations to cooperate, which is also a number of large portals, classified information Web site is difficult to fully radiate a reason. According to the 0 only to 97 University road observation, it mainly made three aspects of the efforts: one is small advertising, the second is the campaign sponsorship advertising, and the third is local media coverage.

One, small advertisement propaganda.

One advantage of the local site is that it can print a large number of small ads, posted to the streets and alleys, this phenomenon is often called visual pollution, but because of this visual pollution, so that the content of the ads rushed into the eyes of the public. We all know Shi Yuzhu's brain platinum advertising can be said to be "the worst" advertising, many TV viewers are almost bored, but because of this visual or auditory pollution to a certain extent, publicity has been effective, because the content of these ads has been deeply engraved in the viewer's mind. And down to a point, or to prove the network to promote the word, that is the network to promote to malicious, a method just to do ruthless, and received a very good effect.

Many times, we always think of some unique way to promote the network, racked their brains and did not think of a good plan, and some people even to paste the original advertising way very disdain. With the promotion of the network, QQ group to promote a bit similar to paste small advertising, a large number of ads into the really hateful, but it is this hate people unforgettable. When we grasp the psychology of the target customers, promotion is not a difficult thing.

Ii. sponsorship of the event.

Activity Sponsorship Promotion is also we often say the cooperation promotion mode, with many campus media cooperation, is 97 University Road dozen good brand a key. School students often find that the school's propaganda banners are hung "97 University Road Wish ... Successful "banner, this seemingly very traditional way of promotion, in densely populated places received a very good effect. They and a lot of campus media cooperation, mutual benefit and win, received a good effect. 0 is the most impressive is a party, the school leaders personally to the 97 University Road sponsored gifts to the hands of students, and through the moderator of the 97 University road, but also from the hearing of the audience to write down this emerging media. The effect of this mode of promotion is indeed immediate, and soon improved its brand image among the students, but also by the school's leadership recognition.

For many personal webmaster, we often just think how to get more IP, more registered users, and ignore the refinement of their own brands. And through the way of cooperation, can introduce a website to more potential users, get a good reputation, and then continue to grow. To gain insight into the latest developments in your industry and to collaborate with some media and companies is a great opportunity to enhance your site's brand.

Third, local media reports.

0 refers to the local media is mainly the Three Gorges hotline, the Three Gorges Evening news media, but also memorable is the Three Gorges Hotline on the 97 University road of the headlines. This official nature of the report received the effect is to send it to more high-end people's eyes, such as Yichang's other local media, enterprises, local businesses and so on. This inside, the school leadership should be the most important, because 97 University road is a foothold in the school, if not to be a certain approval of schools, the future development is very easy to be diverted. The Three Gorges Hotline report, in any case, is to justify it, that is to tell the public, this is not a garbage station, not a university students play the site, but a potential, there is a certain strength of the entrepreneurial model. Only in this way can we get more people's attention and help.

The advantage of traditional media lies in the popularization and the official. Events reported in traditional media are easy to get public attention and recognition because they trust the media. At the same time, these media are also some well-known brands of companies, have their endorsement, is a kind of the largest capital. This kind of capital can make you stand out in front of the general public, not silence in the crowd, even if there are hundreds of sites better than you.

Four, why can't you do it?

In fact, there are many personal webmaster, did a long time, is always just a personal webmaster, there are many to do promotion, but also always consider the promotion of the line, but neglected their own home. In order to improve visibility and credibility, you have to go offline to promote the road, otherwise you will always be a small one. As a start in personal webmaster I, 0 and a lot of webmaster like, there is a common, that is, in front of the computer, home, do not want to go out to see the real society, to find the business opportunities around you. And this kind of individuality, just ruined a lot of people with brains, not to understand life, contact with society, it is very difficult to have large as. 0 only to go shopping outside every time, can always find a lot of our webmaster can do, and others can't do, and even many other people do not understand this, and if a certain webmaster has a certain commercial ability, he is likely to succeed.

The three-point promotion is really corny, but he's quite practical and a bit uncomfortable. But for some of the more nerdy, less sociable people, it is easy to implement the first method of promotion, and other methods are estimated to be harder to get started because it is personality. At the same time, 0 only now to the team, cooperation, the two words have a deeper understanding, only a good team, coupled with the cooperation of other teams, mutual benefit and win, can be a project bigger and stronger. So a lot of people have been on the internet alone on the road or should be early to find a team, and then multi-party cooperation, resource integration, sharing, in order to make their site a higher level.

This article from: 0 just network Promotion blog, the detailed source of reference: http://www.0cai.net/difangwangztuiguang/(reprint please keep)