10 best Practice tips for shopping cart mail

10 best Practice tips for shopping cart mail

I think everyone is doing the mail to save the cart (basket abandonment email). But I was just proved wrong.

According to our study, the former British http://www.aliyun.com/zixun/aggregation/11629.html ">100 E-commerce site (delineated by Hitwise), less than 10% of the current to do to save the cart mail, So I think it's better to stick to the 10 best practices we've accumulated over the past decade.

1. Understand why someone gave up the shopping cart
One of the top three reasons for this is the overly complex checkout process/availability, the price or the person who is doing the comparison shopping. Which is most likely to happen on your site?

2. Subject matter
Do not use other information to make the message messy or make the customer dizzy. The short, "postcard" style creatively illustrates the potential problems that are best. Clear text, explain the reasons for the message, use the white to highlight the main points of information.

3. Correct use of action excitation (CTA, call to action)
Action stimulates the purchase of a shopping cart in the mail, as important as in "newsletter", if not more important. Keep it in the adjective the fold (see note 1 below) and relate to the problem, such as "Click here to return to your cart", or "Haven't you found what you're looking for?" ”

4. Do not send too many messages
If a person gives up his shopping cart 5 times in 10 minutes, don't send him 5 emails!! Set up a rule that each person receives only one e-mail message to redeem the cart within one months. (Note 2)

5. Provision of assistance and assistance
Provide help and assistance, such as by posting a phone number, but don't forget that this is a specific phone line so that additional order amounts can be returned thanks to the mail that redeemed the cart.

6. Strengthen brand value/USP (unique sales proposition, see note 3)
From the outset, it is necessary to emphasize why you choose your company ... Clearly and succinctly articulate your brand value and unique sales proposition.

7. Remind customers of products
Dynamically generating content and products listed in the Shopping cart ... Remind customers that they are missing out on the opportunity.

8. Test Schedule
6 hours, 24 hours, 72 hours--test the timing regularly, depending on the type of product. Expensive products encourage price comparison, will give customers a little more time to compare, to discuss the purchase with their parents or family.

9. Try follow up Mail
For those who do not open [save cart Mail], or open but still do not buy, try shopping cart after discarding the follow-up mail.

10. Don't discount too generously
Finally, don't teach your best customer to give up your shopping cart and then offer a package discount in your shopping cart's mail. If you are going to offer a package or a discount, either not the rules (such as every third purchase), or only you are convinced that the price is critical and whether they are loyal customers.

Saving your cart's mail can be your most effective email, with the highest open rate and hit rates, and the biggest revenue. No, it looks stupid!!

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Note 1: For adjective The fold, please see Junchen's explanation in the "What is cut-off design" post (in detail, thank you).

Note 2: Is the absolute point? Better rules?

Note 3:usp, unique sales proposition, extended content see this.

Original post title: Best Practice Tips for basket abandonment emails

Original post URL: http://econsultancy.com/us/blog/6779-10-best-practice-tips-for-basket-abandonment-emails

Source: http://blog.sina.com.cn/s/blog_586631940100ohsm.html