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Steve Jobs, Apple's former CEO, is a charismatic product presenter, and the iconic "One more Thing" at the press conference is usually greeted with a series of screams and applause, but not all products will be thing.
In fact, in the field of science and technology products, some investment in a large number of marketing, look very beautiful products, the end of the users are labeled "exaggerated", "gimmick" label, and the market eliminated, eventually reduced to a classic failure case. Here are the top ten technology digital products that have been overstated and ultimately failed:
1. Silverlight
Microsoft has released Silverlight technology at the Mix 07 conference and claimed it will be one of the most interesting WEB application platforms. Makes Flash look like a toy. Unfortunately, the technology has not been favored by software developers and users, and impotent, despite support from manufacturers such as Netflix. At present, Microsoft seems to have abandoned the development of Silverlight, basically does not talk about its future, although the latest version can be supported to 2021 years. And a handful of supporters, such as Netflix, have also announced that they will abandon Silverlight to use more popular HTML 5 technology.
2. PowerMac G4 Cube
Steve Jobs at the 2000 Macworld conference showed the "Apple's most beautiful design" PowerMac G4 Cube Machine, it has a 8-inch screen and built-in DVD player, sliding hardware design and a variety of powerful specifications, the product volume is very small, Let the major scientific and technological media for the dumping. However, a year later, the lack of expansion of the product will be discontinued, despite the sharp price reduction but still unable to achieve good sales results. Of course, the landmark design makes it appear in the New York Museum of Modern Art.
3. Palm Pre and WebOS
At the CES show in 2009, Palm unveiled a new Web OS and Palm Pre handset, with a gorgeous interface, a superb multitasking system, and the ability to integrate other competitors such as Facebook, which were hailed as "some parts of the IPhone More revolutionary. " But unfortunately, because of the weak market, the product has little impact in the market, even if Hewlett-Packard company spent 1.2 billion of dollars to buy Palm, but also weak.
4. BlackBerry Storm
The BlackBerry Storm is the first to adopt a fully-touch design, but it is certainly a failure. Although it had advanced features such as video capture and GPS at the time, the poor touch experience and disappointing browsers led to the failure of the entire product, even though subsequent models improved, but also gave consumers an impression that the BlackBerry would not touch the phone.
5. OnLive Cloud Game Platform
Similar to the current concept of streaming games, the OnLive service depicts a fairly ideal gaming experience in 2009: no hosts, no CDs or download games, only high-bandwidth Internet connections, remote servers, and graphics rendering, and users can play large games on high-definition TVs or PC monitors. Three years later, the OnLive service deteriorated, and even involved such as HTC and other investment manufacturers, potential service problems and Microsoft licensing disputes, so that OnLive difficult to escape the fate of failure.
6. NeXT Cube
The second computer, launched by Mr. Jobs on his own, was launched in 1989 with state-of-the-art hardware, such as optical storage, a 1 million-pixel display, and a non-Steve Jobs-style design, with great interest from users. But when Jobs revealed that the machine was priced at a price of $10000 (then the exchange rate was about 37600 yuan), it basically determined the fate of its failure.
7. Windows ME System
There is no doubt that Windows ME is Microsoft's most failed operating system so far, although its digital media, network, and convenient restore options are a huge selling point, but the hardware and program errors that are easy to make can be unbearable, even if the patch doesn't improve its poor user experience.
8. BlackBerry Playbook
Another BlackBerry failure product. Despite its excellent hardware specs and high security as a selling point, it is extremely "brain-dead" without a built-in local email and calendar program that needs to be used in conjunction with BlackBerry handsets. After two years, because of the sluggish sales, the BlackBerry reluctantly discontinued some models of Playbook.
9. Cisco Cius Tablet PC
This is Cisco's Android Tablet PC for corporate users in 2010, with the Intel Atom 1.6GHz processor, the 7-inch WSVGA resolution screen, and the 1GB RAM+32GB ROM mainstream configuration, the feature selling point is video conferencing, Good security and Cisco system Communication applications. But the overpriced price is apparently not as competitive as Apple's IPad, and has been abandoned by corporate users.
10. Apple Lisa
Apple Lisa, named after Steve Jobs ' daughter, is the world's first personal computer that combines a graphical user interface (GUI) with a mouse. However, the flashy positioning eventually led to the failure of the machine in the market, and in fact jobs never supported the product, and he categorized Lisa's research team as "Level B" in his personal biography.