"10 million dollars to buy cyber Thugs Forum"-Event marketing?

&http://www.aliyun.com/zixun/aggregation/37954.html ">NBSP; Donews April 16 News According to sources, the media has completed the Network Forum Communications Company "1024 Forum" acquisition, the acquisition amount of 10 million U.S. dollars-this news, a lifelong uproar.

There are several points that cause Sonia attention:

1. As a "hatchet forum", is the value really worth this number? As a very important part of the network Word-of-mouth Communication, "forum spread" is really very important, and "Network Hatchet" (Sonia more like to call them "network hands") the existence of the whole network is only a means and way of word-of-mouth integration. Moreover, only the forum spread, also does not constitute a network of word-of-mouth transmission of all, although the network Word-of-mouth communication is a new media dissemination of an important branch, but the audience so extravagantly seems a bit too hasty.

2. The "1024 Forum" is a mystery. It may be Sonia, but before the news was disclosed, it was true that there was no such forum. And in Sonia do their best through Google, BAIDU, YAHOO, Soso and other search engine tools to find the time, the search results are all about the acquisition of this incident coverage and comments, even the "1024 forum" site did not find. Does "1024 forum" really exist?

3. Ways to disclose information. News First in Donews disclosure, with Donews influence, the major forum and blog to reprint, comment. And Wowa Media, news and news media are all from donews turned over the article-such a big event, only Donews know?

SNIa Bold Guess this is actually a network event marketing.

1. Perhaps the focus of the acquisition is true, but the turnover is not the information disclosure of the 1000W dollars so huge.

2.1024 forums do exist, but the name has no real, but the distribution of the network of public praise spread the field of a strategic pawn. So how quickly to improve his visibility and attention? -Creating a network event with a lot of suspense is the best solution (Sonia's company just recently operated a network event, click here to view).

3. The matter may be related to donews, or perhaps there is some kind of intricate partnership here.

4. This event is only just beginning, if the matter for the distribution layout, then the next step is to come out and put some more "senior" "Smoke bomb"; and if this matter is not related to the audience, just "1024 Forum" by "the audience" of the name dozen an advertisement, then the audience should stand up to "clarify."

But no matter what, a little news, let "1024 forum" The word Fire, let "the audience" has entered the line of sight of people-single from attracting attention to this point, the idea of this event is successful. Donews's influence has contributed to the event.

Whether it is true or false, as a network of Word-of-mouth (IWOM) dissemination of the crucial forum for the dissemination of such attention and discussion, for the entire network of Word-of-mouth communication industry is a happy event. Enterprises on the word "cyber hatchet" has a new understanding, but also pay more attention to forum public opinion on the importance of brand orientation (click here to view "The Crisis 2.0 times, enterprises have a long way to go)."

Sonia will continue to pay close attention to the development of this incident, which is only a personal conjecture and does not represent any official comment.

Original link: http://www.siwom.com/29.html