11 tips for improving the effectiveness of social media marketing

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Lead: Surveys show that social media recommendations will contribute 30% of the amount of browsing for a website. These 11 strategies will help improve the effectiveness of social media marketing.

Author: Firas Kittaneh,one Mall Group CEO, SEO and e-commerce expert

Effective social media marketing contributes to the establishment of successful enterprises. Recently, Shareaholic conducted a study that tracked 300,000 websites in 4 months, and the results show that social media recommendations will contribute 30% of the amount of browsing for a site.

If your business Web site is below this value, you might want to consider whether the existing social media strategy works. Second, you might still want to know what you can do if you have more browsing on the Web from social media links than this number.

The following strategies will help improve social media marketing and have a positive impact on sales and corporate development.

1. Open a customized Twitter for customers. Most people who use Twitter get lost in the live broadcast of their daily lives, and the phenomenon is like an endless stream, but Twitter, tailored for clients, does attract readers ' attention. Line breaks or a unique font color can bring changes to a monotonous and tedious short story. Open a Twitter account that makes your company more prominent, with a refreshing look or an interesting symbol that you can copy and paste from sites like iemoji.com.

2. The length of the blog. Although Twitter has a 140-character limit, Google Plus encourages the release of lengthy posts. For example, July 7, a consultant at Missouri State Saint Louis in the United States, Maik Alton, after releasing a blog post, received a lot of commentary and praise in a very short time.

3. Build Facebook group. As the number of Facebook pages is dwindling, entrepreneurs, marketers and publishers should abandon their separate corporate pages to build and manage Facebook groups. The benefit of this is that members can choose to receive immediate notification of updates.

4. Insert embedded action call. Add a little spice to Facebook's regular blog posts and generate more customer orientation. Follow Econsultancy's super simple tutorial to add a call button for your page to increase the amount of clicks and views.

5. Marketing through a variety of social platforms. Turn Facebook's followers into Twitter fans, and turn LinkedIn's connections into a corporate circle on Google Plus. And then through regular sharing on every social platform, you (and your company) will always be at the heart of the focus.

6. Develop meaningful social relationships. Your customers, customers and users are very rare resources, and when you find like-minded people, encourage them to interact with each other. You will develop a lot of contacts for common interests that will strengthen their love for your company's brand.

7. A crowdsourcing of user-generated content (the concept presented by US journalist Jeff Howe in 2006) and shows a powerful visual effect. Publish and share a time when you can show your company's brand meaning to your customers through influential platforms such as Pixlee.

8. Sometimes it's not the usual way. Playing a security card doesn't guarantee anything. By contrast, taking some thoughtful risks may help the audience (and their friends, fans, and followers) appreciate the reliability, joy, and sharing of your company.

9. Think twice before you do it. Good entrepreneurs know when to fire a lousy employee and don't hesitate. Last year, Liberty bottle's bold response to an angry client was described by "advertising weekly" as a "polite but frustrated response." "The company's straightforward, honest and perfectly reasonable approach has won many supporters in social media and has ushered in a number of new customers," he said.

10. Look at things in a positive manner. In the face of the important things your audience cares about, it's better to be positive and honest than to go into the rage model. The more active your content is in social media, the more likely you are to get more attention from users. Emotions can infect each other, and people prefer positive and optimistic attitudes.

11. Give a little interaction structure. When there are problems that require a fan to answer, induce them to form a mind-set. An open-ended question may be given few answers without any explanation. By advising on the form of answers, fans will become very enthusiastic. If you're lucky, they'll think about you and your company at the same time.

Bonus tip: Find a celebrity to take over a social media account. Hiring celebrities to take over social media operations requires a certain amount of network power (or financial resources), and for companies with these capabilities, the easy owners of social media accounts can create a big public atmosphere for the company. All you have to do is select people carefully and know the rules of the release.

Do you have any unconventional social media skills to share?