12 of the army and Twitter's product story

Recently, it is often known that someone has asked an interesting question:

How much do you agree with the 12 June proposed by the product manager?

The following 12 order of upset, the reorganization of two parts, is conducive to reading and thinking:

Product View

1, the Product Manager is the user first, stands in the user angle to look at the question

Discovering the needs of users, not creating them

The user as a fool, do not let users think and choose, for the user to think ahead

The user is difficult to be educated, to cater to the user, not to change the user

Focus on most users, surpass competitors at key points, go online quickly, and improve in practice

The user experience is a complete process

To give users a stable experience expected

Do not give the user unwanted things, any useless things to the user is a kind of harm

Methodology

The pursuit of effect, do not do useless things

Deciding what not to do is more important than deciding what to do

If you're not sure what to do, learn how others do it.

———–

When I first saw these things 2 years ago, I was so pleased that I suddenly opened a door in front of me, and the sunlight softly hit my face.

Also a little like the junior high school hiding in the woods to see Carnegie's success, watching the blood boiling, as if the chicken, excited to do something red.

The consequence of success is that after 5 minutes of calm, you find that the world around you has not changed at all, you are still the screw, in a huge social machine, running along the same path.

Admittedly, June as once the head of Baidu products, worthy of all the people who do Internet products respect, just started to do products, someone told you what is right, first of all you should be lucky to absorb the whole, because follow a good person, the way to do down at least not too bad, this is an important step in product entry.

After a certain product experience, I know that the answer is:

1. To do one thing, must first have the world view, these 12 are June summarized, may not be suitable for you, suits your product pattern, your user story

2. Referring to other people's worldview, most of the cases have no benefit to themselves, the more you know, the deeper the stereotype, so keep your curiosity and beware of the world.

3. With the idea, to do, to verify, summarize their methodology, and finally develop their own view of the product, and, do not share, at least not so naked throw out 12.

Really want to share, can not suppress, to have actual combat, data, examples, this is beneficial to others.

June also has some points worth sharing, see here

Twitter's product story

Another recent concern has been one of Twitter's 3 founders, Jack Darcy. In a speech at Stanford University, he referred to the 3 stages of Twitter's success, which seemed more worth sharing than the 12 June summary.

1. Draw Your best ideas

Take your idea out of your brain and draw it on paper (Jack has shown an early sketch of Twitter)-The process of nib touching the paper, the process of detecting and redefining ideas, and most importantly, you start sharing with others.

Twitter's idea comes from Doxycycline's obsession with maps and the visualization and real-time flow of urban information, and he taught himself to simulate urban crowds, a curiosity driven by no product view.

2. Identify the environment is mature

As early as 2000, he drew a Twitter sketch and wrote a program to simulate the city's workings, but there was no one in his city, just the dots that would jump and flow.

After that, he had a BlackBerry, developed a simple program to share his own dynamics by writing emails, and unfortunately, the SMS service had not yet arisen, others could not receive his message in real time, and the idea appeared at the wrong time and was shelved again.

Until the 2005-2006, the United States, the broad range of text messaging services, there is no longer barriers between operators, Twitter real-time sharing is possible, Twitter was born.

3. Let the user participate in the construction

From the original idea to the development of the present, Twitter has undergone various changes and user recommendations are inseparable, including the adoption of the @ symbol, RT, are in the user's direct demand driven product design.

Of course, as a product gatekeeper, you first have to do a good job of editing, from engineers, users, supporters of ideas and suggestions, will continue to impact what we should do, editors need to find one or two important things, can promote the network, services, products and sustainable development.