13 details He did the ultimate Word-of-mouth marketing

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Originally this article should have been written out, because of their recent events are busy, so did not finish writing out in time! Yesterday was a free schedule, and then I put my feelings and ideas to tell you.

Some time ago girlfriend went to a hotpot shop, the specific name I will not say more. In a word, you can think of yourself as God. I think a lot of traditional enterprises should learn, this kind of word-of-mouth marketing model is the most terrible, but also the most powerful viral marketing, here rely on customers to turn to the trust of the customer's friends. Once spread, it becomes viral transmission, a turn and out of hand.

First Detail:

When the door, there are two attendants to greet the door, a waiter to take the guests upstairs to the rest area, this space, there will be another waiter immediately to the bench, will not appear no one to greet the guests phenomenon. A lot of restaurants greet guests are either standing that bow, or to bring people to the price after the empty block!

Second detail:

After entering the rest area, the waiter will serve you with a fruit platter, cookies, and a glass of water for you. There is also free WiFi for your online entertainment, but also can be origami, checkers. Origami folding to 30, there are exquisite small gifts to send.

The day I went was Saturday, and there were so many people. The line was waiting for about one hours. A more than 30-year-old woman began to endure long waits and began to talk to waiters. And the server is just smiling, always said that it is not good enough to do this, please she can understand. Have to admire this waiter, the waiter's most basic patience and careful has been done very well. What is this detail? is the quality of the waiter's own, to the beginning of the end are smiling to answer questions to customers!

Third detail:

After waiting for half an hour, finally our turn. After entering the room, the waiter will send you a menu of the order, the menu is not the ordinary kind, and a small notebook, a la carte is very convenient. Of course, the focus is not here, when we order several dishes, the waiter asked us, are you two? I said yes! Then she said: "I suggest you order half a dish, our dishes here is a little bit bigger, afraid you can't finish!" after listening to her warm tips, suddenly a kind of moving overflow full body! I usually eat out, More waiters are here to introduce you to what dishes and what dishes to eat. Generally, this kind of delicious food is a big profit! And like it to do hotpot? I have also been to a lot of hot pot shop, the waiter is basically the menu to you, let you go to point, there will not be such a reminder, point no more will not remind you!

Fourth detail:

We went to take the red wine, there was a bottle opener or something, the waiter saw us take the red wine, the initiative asked us, need to open it? I said thank you! Then she opened the wine to us, and gave us the wine! This seems to be a service effort, but it's also a kind of detail, She could have finished the red wine and put it there!

Fifth Detail:

We usually go to the hotpot restaurant to eat, napkins are bought. But this hotpot shop delivers a box of napkins, a pack of wipes, and a fine little piece of cloth. After entering the room there will be wet towels!

Sixth Detail:

We just sat down, the server has sent us a packet of mobile phone of the kind of transparent bag and the bag is a key chain of transparent bags, the main purpose is to prevent the phone water and keys are not good to take.

Seventh Detail:

My girlfriend went to the time, the hair is loose, the waiter saw, hurriedly went to take a rubber band to my girlfriend, so the time to eat more convenient.

Eighth Detail:

In the course of the meal, the waiter every three minutes or so will come a trip, see the pot inside there is that floating foam, will take the initiative to pick up the spoon on the finishing.

Nineth Detail:

When I first started eating, waiter is a woman, later, came to a male waiter, a male waiter let female waiter to help take a thing, the waitress took the later, the waiter said thank you, and I clearly heard, the waitress said: "You are welcome."

Tenth detail:

Although the point of half of the dishes, and finally eat the full, but we ordered the noodle, we asked the waiter, can return it? The waiter said politely, yes!

11th Detail:

In the middle, my girlfriend went to the bathroom, and when she came back, she said, "There was a waiter in the bathroom, and she handed me a paper towel."

12th Detail:

After dinner, I saw an aunt cleaning, I said Aunt, where is this cashier? I'll get a tab! Aunt after listening: "The expression seems very excited, she said you don't move, just sit in the house don't move Ah!" Then I heard her walk out the door and say to a waiter, "There's a guest out!" About 1 minutes, The waiter came over with the POS machine!

13th Detail:

During my checkout, a waitress took some mints and said they could keep their breath fresh.

这是我在一家火锅店的吃饭的体验，去过很多饭店，也许比她做的好的有很多!我是怎么知道她这个店的呢?听我们公司老板说的，她有一次在开会的时候给我们说某某火锅店的服务怎么怎么好怎么怎么好!然后呢?我就想去看看!这是什么现象呢? 口碑营销!这是把口碑营销做到了极致!作为服务企业的，大家都想做口碑营销，关键点在哪呢?在服务，在细节!你把服务做好了，你把细节做好了，你的客户就是流动式的广告!他们如果为你介绍客户，要比你去做广告要强! They will pass on trust to your next client.

In fact, this is the most powerful Word-of-mouth marketing, the user really put in the first place. This matter put to stationmaster body, that is the user experience of personal website achieves the Acme, if really do these, what worry have no flow? In fact this is a kind of extreme user experience, this is a kind of marketing, a kind of word-of-mouth marketing!

This article by Feng Dongyang Original, reproduced please indicate from Feng Dongyang blog http://fdyseo.com, personal micro-signal: 370415548, welcome to communicate with me!