1/3 traffic from mobile end users prefer tablet shopping

With the popularization of mobile intelligent devices, mobile e-commerce (http://www.aliyun.com/zixun/aggregation/3914.html ">commerce") has become a potential unit in the electric business industry. Still, the total number of mobile Commerce transactions is not yet fully synchronized with the numbers of fast-growing mobile smart devices. However, the gap between these "equipment volumes" and "trading volumes" is diminishing.

In the first half of 2013, global mobile E-commerce transactions amounted to $10.6 billion trillion, accounting for 10% of the total trading volume of the industry, according to a study published by comscore, the Internet Data Research website.

The following are other important data on the report:

• On average, one out of every three visitors to the website is logged on by the mobile end;

• In all e-commerce transactions, the PC-side transactions accounted for 90.4%, while the proportion of transactions completed through smartphones and tablets was 6% and 3.5%, respectively.

• In online shopping, tablet users spend an average of 9.7 dollars more per person than smartphone users. In other words, a tablet user spends twice times as much money per person on the Internet as a smartphone user.

• Different types of key trading items will be present in various terminals. Apparel, computer hardware, event tickets, video games and related hardware and software equipment, mobile electricity dealers are the main trading activities in the category.

In addition, due to the criticality of the year-end shopping season, comscore expects global mobile-trader turnover to reach $25 billion trillion this year.