2014, both mental and physical

Yu: UC's zeroing and re-departure lbs will be the first increment
For Yu, 2014 is a year of mental and physical strength.

From UC excellent as chairman and CEO, to Alibaba strategic Committee members, Ali UC Mobile group president, high-quality Internet business general Manager, attached to the title of Yu more and more.

In 2014, he went through a few things about integration. First in June, Alibaba Group and UC excellent view jointly announced UC gifted as a wholly-owned into Ali, and component Ali UC Mobile business group, Yu as UC Mobile group president, and into the Ali Group Strategic Investment Decision-making Committee. Then he was merged into the UC Mobile group and managed by Yu.

Yu to Tencent Technology admits that the past 2014 for him is both mental and physical strength of the year, of course, is also a very special year. Although the UC excellent view from the inception to the present 10 years, caught the wave of mobile internet, and achieved good results, but for an enterprise, can never be tied to the past achievements.

Compared with the achievements in the past, Yu is more willing to consider this year as the node of UC plus zero and again. "In the next decade, what value will we create for our users, we need to comb through our existing business and see if these businesses still have a future and are still alive in the second decade?" ”

Now: UC to add and subtract

For Yu and UC, 2014 is a zero-and-start process, to create new value for users. Over the past 10 years in UC, Yu has led UC to capture the wave of mobile internet, and has achieved good results on some lines of business.

With these experiences as a accumulation, UC can see more clearly in the next decade will be what the industrial environment changes, and this change will be the direction of UC gifted to fight. Yu that in mobile search, throughout the industry, the experience of the entire user will have a huge change. And no matter how the environment to change the user experience is always its unswerving point of exerting force.

At the beginning of 2013, Yu had concluded that the search for text within five years would have dropped below 50%, and that the text-less mobile search would have been more than 50%.

"Mobile search is actually the interaction of text, not text such as voice, image search method will be greatly increased, there are many opportunities for technological innovation." In his view, what can be done to improve the user experience through technological innovation is what they are determined to do.

In addition, UC gifted as the development of international business since 2010, he proudly said "within the Chinese company, we have made a greater breakthrough in the international market," from this point of view, the UC gifted in the second decade continue to move from China to the world.

Integration with Gould: LBS is the core requirement

December 18, the gold map announced the cooperation with crosstalk actor Guo, and the launch of the German map of higher education navigation, means that the German focus on professional users to the mass user product transfer.

In fact, as early as the end of last year, Gould announced the official signing of entertainment star Lin Chi-ling, its comprehensive endorsement of the map, navigation products. At that time it was also interpreted by the outside world as the basis of consolidating its market leading position, the overall promotion of products and brand image of the big move. At the same time, this is the first to enable the star spokesperson for the brand publicity, the two sides will work together to create a "goddess map" concept.

A year later, he became the second artist to collaborate with him, and he will have a dedicated voice-navigation broadcast on the future high-German map.

The new bus navigation version looks more like a Yu to the new business.

He once said that when he first accepted the business, he found that he had suffered a lot of dark losses, such as the user would think that the POI (point of the acquires map) is small, but in fact because the reason for the display strategy is not all displayed; The accuracy of the map is not significantly higher than the Baidu map, the user definition is relatively narrow, ignoring the mass market. So Yu try to introduce a product from the professional aspect to enhance the user's feeling of high professional degree.

In addition, to add Guo's voice to the high-German map voice broadcast system is more like the balance of Yu. He said that Guo's voice can increase the happiness of the elements, belonging to the old and young people to kill, the future will consider from the user's happy demand perspective and product elements to do the product.

When looking back on the 2014 of the integration of UC and Gould's team, Yu frankly said it was a very special year. He admits that there are two things that are not easy, the first is that as an entrepreneurial team, it is not easy to make the decision of integration;

In the process of integration, Yu also clearly see. LBS will be the first increment on the mobile end. LBS can give users a better travel experience because travel is a service that everyone needs. So the LBS service of the map is the core of our team's unwavering development. "LBS has a natural connection with mobile search, which is the main reason why lbs is incorporated into the UC mobile business community."

Hangzhou: The next base

For Yu, 2014 is a year of mental and physical strength. In the first half of the year, Yu has been adapting to the Alibaba Group UC Mobile group president's new identity, the second half of the main focus on the takeover of Gould.

"It involves how I characterize myself, this involves my time, energy classification, first of all to see my own fun, I feel that they are still a man to lead the war, my 80% is to lead the war, 20% is the responsibility for horizontal work, with you to do more sharing, communication and exchanges. "Yu said.

Now, the number of posts (Alibaba strategy Committee members, Ali Mobile Group president, UC excellent as chairman and CEO, high quality internet Business General manager) Yu to Hangzhou more and more time. He believes that the core issue is to consider the satisfaction of user needs, that is, to create value for users.

"I always have the idea that entrepreneurs and business people ask themselves three questions each day: Who your users are, what value you create for users, and what your competitive barriers are." Regardless of the three issues involved in the hardware or services, can be summed up to the way, the problem of means. "Yu said."