2014 "Word of mouth" marketing will be pushed to the peak again

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Network Marketing charm More and more by businessmen or network workers of all ages, but not grasp the basis of marketing principles, is not to blindly follow the bandwagon, should fully consider their own brand positioning and product characteristics, can maximize marketing benefits.

Since the recent Baidu Word-of-mouth (koubei.baidu.com) low-key on-line, and 360 web site reviews Almost, users can choose to support, oppose, report, evaluation, impression and other information. Meizhou Kai Point Network that Baidu "Word-of-mouth" can be seen in the introduction of Baidu for the user experience further upgrades to meet the search users, in the Baidu search engine algorithm constantly improve and improve, regardless of Baidu to make any adjustment, its basic considerations are the final consideration of the user, as a webmaster of us, Not only need to study the adjustment of the direction of the algorithm, but also need to do is to grasp the needs of users, for users to search the site can meet the needs of users is essential.

However, Baidu Word-of-mouth and Security Alliance has a great relationship, all in the Security Alliance Plus v site in Baidu Word-of-mouth directly opened, only a small number of non-plus V users were opened.

So how does the site of non-plus v do good Word-of-mouth marketing? Next Meizhou network for you to introduce how to use "Word-of-mouth" marketing to maximize the benefits of network marketing.

One, the use of word-of-mouth dissemination of experience-oriented advertising

This is a viral marketing model that will take full advantage of the flow of information between social network users, the integration of E-commerce behavior and Word-of-mouth marketing, compared with the sales of television advertising, consumers can more believe that the words from friends, this way can promote more attention to the product's intrinsic quality, Good products will probably get more praise and wider dissemination in the interpersonal network.

User and brand interaction and purchase behavior, can be shared through their own blog, and these based on the relationship between the trust chain of friends will bring a higher degree of concern, so that the brand in the user's Word-of-mouth communication to generate greater marketing.

Second, pay attention to Word-of-mouth marketing, marketing content decision marketing effect

In social networking sites, the recommendation and sharing among friends is particularly worthy of attention and trust, but also in the subtle change in consumer behavior and tendencies, so that the requirements of the marketing content is relatively high, only the content is attractive, a large number of SNS users will actively share, spread. It should also be noted that in the delivery of product information, especially implantable ads, can not be dragged to prevent users from disgust.

Third, the star effect will magnify the brand word of mouth

If the title of the composition of the appropriate to the star, the effect is undoubtedly very good, I think a lot of people have seen the title of a lot of stars, such as: In the Beijing Olympic Games, lindane after winning the title of his shoes to the audience, it is interesting that the next day Taobao will appear countless so-called "lindane champion shoes." This is a good example, although this example is very good, but it does not work for the local effect is the opposite, like some large sites to please the star. With the right is to give yourself a layer of gold, the effect of this halo is endless.

This article by Meizhou Kai Point Network http://www.0753pt.com Original share, if need to reprint retain link.