2014 Gold coin new policy strong return, small two and you chang chat new gold coins

[note] Gold has been the vast number of Taobao sellers are familiar with the official platform, since the end of last year, gold Money account fully open to market outlets, no need to register, 0 threshold participation. 2014, the gold coin again with the new policy strong return!

Gold coin has been the vast number of Taobao sellers familiar with the official platform, since the end of last year, gold Money account fully open to market outlets, no need to register, 0 threshold participation. 2014, the gold coin again with the new policy strong return!

May 21, the gold coin investment in charge of Aize to the network business online-dialogue power, online chat 2014 New gold coins!

Gold coin 2014-year positioning & goal: Taobao's most important marketing platform

Gold money in Taobao, is the largest flow platform, 15 million per day access to the UV, gold coins in the buyer, is a general point, more than 150 million of the Taobao buyers have gold coins, gold money for the sellers, is a free shop marketing tools, more than 1 million stores a day, 100 million commodities to support the gold coin money.

The goal of the 2014 gold rush--to the huge flow, solid buyer base, seller-side of the high penetration rate of these three advantages to fully use up, and Taobao market, together with the sellers, to build a centralized, large-scale, explosive marketing platform for Taobao, Sprint daily average of 100 million of the turnover target.

2014 gold coins new changes reflected in the "three-terminal"

New Change one: consumer side

Gold coin platform will be played to create the most cost-effective shopping guide platform, in accordance with customer demand for tiered, set up a matching theme activities to digest different levels of shopping needs, presented to the user will be rich and affordable, every day there are surprises shopping platform.

All platform products need to be based on the lowest price of 30 days, and then support gold coin offset cash to ensure excellent quality and preferential prices.

New Change two: Merchant end

Through high-frequency activities to help sellers upgrade the whole shop sales, to build a burst, with the use of gold coins tools to enhance the seller's shop self-operation capacity, using the store to send gold coins to establish the return mechanism of the old guest, to maintain the seller and gold coin platform long-term cooperative relationship.

New changes three: Marketing end

Gold coins focus on building the platform's brand influence, enhance the platform flow, through the activity of drainage to promote transactions, enhance the influence of sellers. At the same time constantly improve the overall shopping guide atmosphere, reduce the choice of buyers cost, improve shopping efficiency.

In addition, gold coins will build their own investment system, and constantly improve the efficiency of investment and the ability to choose products.

On the gold money activities, need to meet the requirements?

The gold coin of the new revision and activities only for market shops, temporarily not open the cat entrance. The first condition of taking part in the gold Rush is to open the gold coin sellers account. Specific requirements are divided into shop requirements and single product requirements

Shop requirements:

①, open gold coin sellers account

②, the whole store supports the gold coin.

③. Shop level ≥ 33 drill, DSR score above 4.6 minutes, and open shop time is not less than 90 days

④. Physical transactions accounted for more than 90% of the total volume

⑤. Comply with Taobao marketing campaign rules

⑥. theme, Brand personalization needs

Single Product Requirements:

① the application price is not higher than the 30-day lowest price

②. Support Gold coin after folding

③. Base sales and ratings depending on category

④. theme, Brand personalization needs

Gold coin Audit mechanism is the machine audit plus people, all registered businesses and commodities, will be in the basic requirements, the merits of the criteria will include: Sales, evaluation, discount ratio.

Gold coin activities Pits no money to change the gold coins

The new gold coins will be divided into: brand sinks and themes to buy two channels, the corresponding pit will also be divided into brand pits and single product pit two kinds.

June New Edition on-line, each day plans to invest 9 brands, each brand in racks 3 days. A brand behind a business, brand can be under the line of well-known brands, Amoy brand, well-known Big C.

Theme Shopping Open 13 categories of business, 13 daily Online theme, each theme 20-30 single product pits, a total of 260-390 single product pit bit, each single product also in the shelf 3 days.

First page of the second screen is the brand pit, the third screen start is a single product pit position. Each theme occupies one floor and 10 single product pits per floor can be used for carousel. The ranking of floors is based on the total number of transactions in the floor, the same floor of the single product, will also be based on real-time sales adjustment of the whole order

All pits, including brand pits and single product pits, do not charge pit-bit fees, no commissions, only gold coins!

With the gold coin cooperation, where is the advantage?

Many stores ask, what is the resource advantage of choosing to work with the gold money platform?

Gold coin only service Taobao market sellers, 15 million ~2000 million of the flow of traffic to the C store all the sellers. For brand sellers, small two will also give one-on-one personalized service, not only to blow a single product, but also to drive the store's associated sales.

In addition, in the store set up a gold coin to the stores, reached the sales can be counted into the daily search.

Gold coins 2014 year of Big Promotion plan

Gold coin in 2014 to create a full network of the largest and most important marketing platform for sellers to provide a variety of marketing activities, enhance brand influence, increase shop sales.

Gold coins 2014 major promotion activities are planned as follows:

May: Cooperation with apparel Category 5 15 apparel promotion (already on line)

June: June 6 full network Promotion (registration, click this registration)

September: September 9 Rush season, September 1-September 8 preheating, September 9 formal promotion, oriented to all categories, to "Autumn on the new", "clothing category" as the key words

October: Double 10 Meng Series shopping mania, for all categories, October 3-October 9 for preheating period

December: Double 12, 12 28 festival

All the activities of investment information will be released in advance one months in gold coins in the Thousand cattle public accounts, sellers friends remember to pay attention!

"Common FAQ"

1. How many gold coins does a pit position need? In a few days?

A: Brand pit once in the 1 million gold coin (seller gold coins) about, a single product pit once 50,000, are 3 days, tentatively this standard, specific to June 3 on the number of published online.

2. How do sellers earn gold coins?

A: The only way to earn a seller gold coins is in the shop set gold coin offset, as long as there is a deal, there will be gold coins recorded.

3. Where do I sign up for the gold coin campaign?

A: After the line, the gold money investment will be unified in the gold Coin Seller Center, outside the gold money activities are basically not gold coins platform official activities, sellers need to be cautious.

4. Is there a limit to the number of activities involved?

A: There is no limit to the number of participants, fatigue is tentatively 7 days, the specific situation will be adjusted after the on-line.

5. For Taobao VIP price, have set up the corresponding activities?

A: Gold coins and Taobao VIP has become an independent two platform, the specific need to pay attention to the VIP investment rules.

6. Is there a full exchange for the new gold coin?

Answer: No.