2014 is the best time for the rapid development and expansion of the Trans-boundary electric business in Jinjiang

Abstract: If the 2013 is the Jinjiang cross-border electricity business of the Year of Enlightenment, then the 2014 is the Jinjiang of the Cross-border electricity business rapid development and expansion of the best period. Reporter learned that this year, Jinjiang and many export-oriented enterprises to join the field of cross-border electricity, they are not just

If the 2013 is the first year of the Jinjiang Trans-boundary electricity business, then the 2014 is the best time for the rapid development and expansion of the trans-boundary electricity merchants in Jinjiang.

Reporter interviewed learned that this year, Jinjiang also has a lot of export-oriented enterprises to join the field of cross-border electricity, they are not only relying on such as Amazon, Ebey and other overseas third-party platforms or distribution channels of the model, but through the construction of the mall to cultivate their own customer groups, promote their own brands, quickly seize the cross-border electricity market.

The new trend of cross-border construction of self-built mall

In the past few years, enterprises to do cross-border electrical business will generally rely on the existing third-party platforms and overseas distribution channels to expand channels. However, many enterprises slowly found that the front of these two models, for the Cross-border electrical business as an independent brand promotion channels of enterprises, not only can not establish a customer database, and can not form an effective brand communication. Therefore, more and more enterprises in the traditional mode to enter the field of Cross-border electricity, but also choose to build their own mall.

Recently, the newly established Jinjiang Baby Industrial Literature Park (short: Baby Dongwen) has begun construction of the first phase, on the other hand, the baby Dongwen to create the park's Cross-border electrical Business Project is also frequent movements. Chen Jianjia, head of the company's Cross-border electricity business, told reporters, "At present, we are preparing for the development of a trans-boundary electricity Business Project in Jinjiang Baby industry, the aim is to integrate products of the baby industry in Jinjiang." In the third overseas platform, to build the regional advantages of the baby in Jinjiang, the synchronization will also start the baby in Jinjiang industrial cross-border electrical business platform. ”

Chen Jianjia Frankly, "currently with us to cooperate with more than 10 enterprises, intends to participate in the negotiations are still twenty or thirty." In addition, we are also integrating Chaoshan, Yiwu, Guangdong and other areas of baby products, and strive to make this platform as the first, but also the largest cross-border baby electric business platform, on this basis to overseas Third-party platform to more resources to create regional brand influence. ”

Coincidentally, Red Hing Red Group's Century Hing Red (Xiamen) Supply Chain Co., Ltd. (hereinafter referred to as the century Hing Red) and the infant Dongwen Chuang Park in the positioning and operation of the model are very similar. The only difference is that the main outdoor play of the century Hing Red will aim at sports. Xu Lifen, general manager of the company, said, "as a new channel of foreign trade, cross-border electricity dealers will be our main focus in the coming years." We should not only use the platform of Cross-border electric power, let the hundred Le Eph's own brand ' beleaf ' towards the international, also will continue to integrate other category of sports brands. Our goal is to create a domestic ' big sports ' cross-border electricity business platform. ”

Not only that, Xu Lifen said, "Century hing Red also will be the product of different subdivision positioning, such as riding, outdoor, sports, leisure these major categories will become our future development focus." ”

It is reported that early domestic many cross-border enterprises, through the integration of resources, since the construction of the mall has achieved good results. The representative of which is the Orchid Pavilion set potential, DX, Tai Lung and so on. Unlike them, the corporate development of these enterprises is based on mutual cooperation and resource sharing among enterprises.

Reporters visited enterprises found that many of the first wading across the boundary of the business enterprises are seeking to work with peers more enterprises to build their own platform. As the first brand of baby strap in China, Jinjiang Carnival Children's Products Co., Ltd. General manager Shing gave such an analysis, "compared to other industries category products, baby products are more suitable for cross-border electricity, the volume and weight are controllable." As our own brand, we have a certain International Channel Foundation. This model is the same as the development of domestic channels, when you have negotiated a channel resources, shun with the introduction of other products to this channel is relatively easy. Now, our Cross-border electric business is only operating our own brand. Next, we are also planning to put more children's clothing and ancillary products into our platform, but also consider to build their own network of independent brands. ”

Using self-built platform to precipitate customer data

For many enterprises in the selection of Cross-border third party platform, also set up their own mall practices, many insiders frankly, the pure Third-party platform operation, can only be said to be a company to sell products of an international channel, can not establish a customer database, for a want to use cross-border electrical business to do their own brand promotion enterprises is obviously unfavorable. Therefore, to build their own mall, cultivate their own customer base, become a lot of enterprises to prepare for a thing.

In this respect, Xu Lifen also has its own view, the Cross-border electricity dealers abroad is a very mature industry, while in China is a newly emerging industry. Traditional foreign trade to go through a number of links to the delivery of goods to consumers. Among these, marketable products are produced by market information provided by overseas purchasers. And today's cross-border electricity business, is the manufacturer to consumers of flat channels. The middle of this market information collection link must be operated by the manufacturer. Therefore, it is obviously very important to consider the Cross-border electricity dealers as a strategic channel to build their own mall and collect the market data.

To this end, Xu Lifen under the management of the century Hing Red first launched the "Overseas Customer Service program." "Such as Europe, America, Russia, Brazil and some other major countries, we will have designated market investigators, the country's market demand survey, product demand analysis, and then feedback to our production." The future of this mode of operation will also be applied to the enterprises with our cooperation. "In the interview process, Xu Lifen repeatedly stressed that the overseas end consumers, their quality and experience requirements greater than the price of goods." Therefore, this kind of flat closed loop, which is from understanding consumer demand to satisfying consumer demand, needs to use platform resources to settle the data resources of consumers.

Different from the above corporate concept, bass Mrs. (Fujian) Infant Products Trading Co., Ltd., the head of the electrical business Xu Xiaoyan told reporters that the platform compared to the other two platforms, is an effective way for enterprises to precipitate customer resources. However, this mode of operation is more suitable for two kinds of enterprises: one is a product category more, SKU many enterprises; the other one is to do vertical integrated mall enterprises, they can precipitate data, but also for other cooperative enterprises to provide data Analysis Services. Like they will now only try to go to such as Amazon, fast selling and other overseas third-party platforms. As for the data analysis, it will be through the overseas social platform, such as Facebook and other tools to do accurate data analysis. This may be very slow, but when you serve a client well, it is possible to produce more accurate customers because of word-of-mouth marketing.

In Xu Xiaoyan view, whether it is overseas community marketing, or the drainage of the platform, no matter which channel, which form, the ultimate goal is to achieve the precipitation of customer resources. The core of the process, however, is how to make statistics and analyze the information required by the market, thus transforming it into production and promoting sales, thereby increasing the customer's viscosity.

Reporter observation

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Ten years ago Taobao different

Many people are saying that the current Cross-border electricity business is a blue sea, he is like a decade ago Taobao, everywhere are opportunities.

Therefore, a large number of domestic enterprises, foreign trade enterprises have poured in. They all believe that as long as the play Taobao, and then bring a translation software can expand the market to the world. This also leads to the company that now does the Cross-border electricity business, has one person's team, also has five or six person's team. However, in the reporter's opinion, the environment and field of Cross-border electric power is not the same as domestic Taobao, is also selling things, overseas customers on intellectual property, customer experience more attention than domestic. Many people blindly in, to refer to the global market, can not imagine, different countries, the consumption habits of the product requirements are not the same. Compared to the domestic Taobao, cross-border electricity companies seem to demand more.

In fact, compared to a decade ago, the domestic Taobao era, the current Cross-border electric power providers, whether the channel, operating mode or operating means are much richer than at that time. Some people choose to rely on the overseas Third-party platform or overseas distribution channels, but also some people choose to build the mall themselves to master customer data.

Of course, the market does not stipulate which mode is suitable for which kind of enterprise, as long as suitable for enterprise development is possible. But reporters think, rather than a few, not to focus on their own enterprises to excel in the field, to find the entry point, and then to catch up with cross-border power of the channel. With the advent of the mobile internet era, to the central, the fragmentation of customer resources are required to plowing enterprises, the best resources to play to the extreme.

Therefore, the barbaric development is no longer suitable for the development of enterprises, instead, find the right position, aim at the direction, let oneself in the industry to become a leader in one area. At that time, whether in the integration of platform resources, or in marketing methods, enterprises will have their own initiative.