2014 net net activity, Sina issued apology statement

Is it not clear that everyone is out of the "Tonight is the fast-seeding" mood? Come on, wake up, net. The next wave of action has arrived.

It is not said that there is no evidence to follow, in the first two days, including Chong Tian Apricot, Tony Big Wood and other Japanese love action film actor in the domestic Weibo account has been written off, and in the afternoon of 24th, Sina was exposed, its reading channel original novel Serial, Some of the content of the two-channel podcast section of Sina Video is suspected of spreading obscene pornographic information. According to Xinhua News said:

On April 16 and 23rd, the Beijing cultural market Administrative Law Enforcement Corps has been to Sina Internet Information Service Co., Ltd. (hereinafter referred to as Sina Company) served "Beijing Cultural market Administrative law enforcement Hearing Notice" ([2014]2), and by the state press and publication of Sarft commissioned to Sina served the " Beijing Cultural Market Administrative law enforcement Hearing Notice ([2014]1 number, number 3rd, has decided that SINA will revoke its "Internet Publishing license" and "information network to disseminate audio-visual program license", and the legal suspension of Sina's Internet publishing and network to disseminate audio-visual programs business, will be fined a large amount , and some of the persons suspected of constituting the crime have been transferred to the public security organs for investigation.

And in the face of negative news, Sina Science and technology response is also rapid, Sina on its home page published the "Apology statement":

Today, the media has exposed the Sina reading channel original novel serial, Sina video channel podcast section content exists suspected to disseminate obscene pornographic information question. In this respect, we deeply grieved, especially to the vast number of netizens and the community to extend the most sincere apology.

Although we have been working hard, but Sina does exist in some of the content of the strict control, lax monitoring of the phenomenon. As one of the most influential websites in China, we have not been able to do selves, we feel regret and shame.

We will carry out the severe punishment imposed by the network authorities and never prevarication.

After the problem was exposed, the company set up a special rectification team in the first time, require all relevant departments and related links to conduct a thorough investigation and rectification: first, the relevant responsible person to be seriously dealt with, the initiative to the competent authorities to confess the error, and make a profound review; the second is to find the reason, analogy, the content of the whole site self-examination self correction; Establish a long-term verification mechanism to ensure that such incidents do not recur.

At the same time, we are working closely with the competent departments to communicate and cooperate to make our rectification work more targeted, while minimizing the loss of related business. Finally, the majority of netizens are urged to monitor and criticize us as usual. At the same time, we are willing to work with all sites, and resolutely respond to and support the national "pornography, net 2014" action, carry forward the theme, stimulate positive energy, together to build a clear and clear cyberspace.

Sina

April 24, 2014

Compared with previous "public warnings", "fines" and "accountability", the cancellation of Sina's "Internet Publishing license" and "Information network broadcast audio and video program license" was a shock to the Internet.

First, Sina will be the micro-Bo split listed on April 17, but the penalty decision on 16th has begun delivery. Although Sina Weibo shares rose 19% after the IPO, but in the case of the collective cold, 24th information exposure may be linked to the trend of micro-blog shares or even worse. The 24th opening of local time in the United States, micro-blog As a result of the news and once plunged 7.49%, to Beijing time 24th 23:50, a decrease of 2.61%.

Second, the "Internet Publishing license" and "Information Network broadcast audio-visual program license" revoked means that Sina reading channel original content, Sina video content can not access.

The current Sina reading channel is left only cultural news and book reviews, a correct and peaceful, and the video page, although the topic and click the Heat still, video files have not opened.

This means that advertising revenues from reading channels and video channels will also be hit hard. The Audio-visual program license was revoked, meaning that the domestic sports video Center Sina video will be lost, at the same time, Sina all news "figure-wen-video" and Mao's structure missing a link, in the new license is not issued before the development of its new media business will be greatly affected.

Third, the other major portals may not be clean because they have not been publicly penalized, but the warning effect of heavy punishment does make them clean up the content quite a lot. In the past, the main portal reading channel "Male frequency" column of the hot title, entertainment channel star gossip no title instant noble and incomparable. Similarly, the current vertical type of network literature is quite convergent, the circle of rumors, the previous H-class novel to avoid sensitive bytes, the common uninhibited "Ah ah ah ah" has been converted into an introverted "ha ha" or "la la la la ..." Feel it for yourselves.

Four, not only the offending novel and video content was removed, the game industry regulation seems to have strengthened. On April 24, media reports indicated that

Domestic web games related to the concept of online gaming stocks have declined. At present, some web game companies have been notified that in the research and development, the game characters can no longer reveal sensitive parts, short sleeves, shorts and swimwear bikini and other clothing are denied;

The regulation of the game industry has been very strict, the notice to prohibit "short sleeves, shorts," the specific requirements, or the major game companies planning, design and plot arrangements of the ability to play a negative impact.

In summary, not surprisingly, the net action is the most influential portal, network literature, video and gaming industry. Its content, product development will be regulated, the audience enthusiasm will fall, resulting in channel operations and advertising revenue decline, such as chain reaction. So in a period of the year, cultural entertainment companies associated with online literature, video and gaming should be vigilant to prevent stock prices plunging for similar reasons-a warning that applies equally to investors who are enthusiastic about the cultural industry.