2014 the latest promotion of the sale of 10 secrets to enlarge the purchase desire to make your users horny

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Conversion rate in the boat view, is the user purchase desire to grasp, do not know if you have no such feelings, if you find a product is really good, with the girls often say that is, he met all my fantasies of men.

Apply to the product, this product, it meets all of our fantasies about it. The specific is the fashion exquisite style is you like, multi-function, capable of this, and capable of that and so on.

But most of the cases, our analysis of products and breakthroughs is not so easy, otherwise the brand will not be so difficult to create, then how can we improve the conversion rate?

The answer is actually very simple, wood wrong, from the product sales process to start with the customer all contact point began, perhaps so, we are still a little confused, boat direct one by one listing examples, we are clear.

1, within reach;

Do not know that you have studied the supermarket products are not placed, like chewing gum or something always put near the cashier, discount, fast expired products, always put in the entrance of the supermarket position, aisle escalator products are always tight goods.

Why? is because of the tentacles can be, passing by conveniently took, before checkout found still need chewing gum or something, conveniently copied on, a meaning.

Apply us to sell products, services, the display of your main push, make sure that users can be seen everywhere within reach.

Practical use: Shop discounts, the main push is always in front of the first three screens, there are shop shop recruit, Product Details page left column, product Details page before three and so on.

Ensure that users everywhere, increase the convenience of clicks, but need to pay attention to, do not let users feel the trouble of harassment, attention to scale.

2, Refuse trouble;

Do Network marketing people know, online people are very impetuous, including you and me, so the trouble, the less the better;

Apply to us to do the network marketing, do the electric business, is to reduce the number of clicks, what two clicks, three jumps to what, try not to do.

Maybe we'll all get a sniff, this who does not know Ah, but the reality is that a lot of bosses and operations, want a flow at the same time to complete several functions, such as spending money to buy a diamond show, and want to expose the shop home, and want to expose activities, but also want to expose the main push a single product, so link to And then through the home Carousel banner two jumps to the Activity page, product page and so on, if you summarize afterwards, you will find that your jump rate is terrible.

Your initial advertising Bannaer may be very moving, but the user point of view, found that it is not the case, can not go? The user is not us, every day to their own shop, the site and daughter-in-law son like, feel you bad, immediately leave did not discuss.

Practical use: What your propaganda is, what your landing page is, and if you want to do several functions at the same time, you may wish to add a link to the end of this landing page with your store homepage and product ads.

3, let the user input;

In love there is a saying, both men and women who invest more, who more passive; in fact, the Gambler's psychology, in the boat seems to be seduced for a long time, even if you are very poor, will be tempted to be interested.

What does that mean? In fact, to allow users to stay in our site more time and frequency, the user in the selection of products time, when buying products, spend a lot of time and energy in your place, even if you are very poor, they will selectively ignore this, until you find your serious deficiencies, but also find other products of the good, Then you are completely abandoned.

Apply to us to do online marketing, to do Taobao above it, we found that there is no, usually a good product, good service, his product Details page customer stay time is often very long, many want to buy users, every day in the favorite folder click to see, this behavior is consistent to her payment, really bought.

Practical use: We don't misunderstand, every day to see what product users stay time, we have to do is to let users in our site, often stay, there is a saying good, meet three points of love, I see you every day, even if not, but also ripe, and then the chance to choose others, will be much less.

4, urgent scarcity;

This is quickly used rotten, but it is simple and brutal as practical; outside a lot of "last XX days Clearance Sale", you go to see two years later, he is "the last xx days clearance sale."

This Taobao shop, network software, service is also used in the normal, it is very simple and rough; last x days, the last few, only the last XX pieces; do not give you any time to think and discuss, hurry to order, do not buy it.

People's instinct to feel scarce, is always the best, the rare for the expensive, if a sense of urgency, the effect is quite praise.

Why do we jump rate is high, conversion rate is low, because it gives the user too much time to think and discuss, passively let the user rational up, if we reasonable call the customer's perceptual cells, it is easy to be infected with urgency and scarcity.

Then your transformation, also is the reliable.

Practical use: Too many online cases, the boat will not be listed, it is not found, to love the electricity quotient, love Webmaster group questions, you can also to xzsay.com to the boat message.

5, Countdown;

The most classic Representative is the countdown, in fact, is the urgent scarcity of a variation on the show, as a separate list, because its effect is very good, why? The countdown is 10 minutes, which means that you don't have to delay a minute, you will have the risk of not buying.

One more thing is to keep in mind, for example, such as Millet mobile phone open to buy, timed at 12 o'clock noon, you go to the page to view, the above show there are 29 minutes before the start, you will give yourself a hint, well, write down, more than half an hour to come.

If the user to your product and feel nervous, and always remember that your products can not sell?

Practical use: Must have a similar cost-effective countdown function, common in the seller's services in the cost of the cost of the promotion and so on.

6, brand and authority;

In the domestic why everyone one-sided criticism of brick home, there are generally very reliable experts? Because we are very superstitious authority, think of the brick home or something, said is right, are good.

We turn on the TV, shampoo, toothpaste and so on ads, often have a few white coats of the doctor role dangling, tone of excitement ambiguous said a few words of the mentally retarded advertising, but the effect is not bad? Why not? Because the white coat is a doctor and an authoritative expert in health care, you naturally choose to be convinced.

Practical use: If you are doing beauty makeup, little p teacher What, the brand has the best endorsement, no endorsement of the brand products; we search for "Chinese medicine" two words, those wearing white coats, the background picture is the traditional Chinese medicine room Click Effect is often the best? But who knows? There is no risk of endorsement infringement.

If you really worry about the portrait infringement, the boat teaches everyone a trick, looking for a foreign lean refined old man's picture, attention to the key words lean refining, space problem, the reason is not much said, interested to love electric Shang webmaster Group discussion.

7, pick up the cheap contrast;

Cheap and affordable is relative, the so-called relative, no comparison who know you this is really affordable, or fake cheap?

This Taobao merchant is also fast to use rotten, take their products and competitor's products to do contrast, and then the competitor's product color AH what the brightness ah what, artificial PS repair nausea Point, the repair of their own beautiful point, and then with the text, how this, how we, and so on.

Pick up the cheap and one thing to note is that it must be about the same, otherwise it will be counterproductive, such as your product after selling 150 discount, you sell 1500 before the sale; This is completely testing the IQ of the buyer, the proportion of this value of harmony, it will be more credible, the effect will be better, such as: the original price of 300, now 180 , authentic, effective and reliable.

Remember, the most important thing is to make the customer feel real, do not think others are fools.

8, a sense of accomplishment;

is actually face, to cite a few common life examples, friends ask you a bank card or something, when you talk about your gold card, the tone will be a three-point; with the initial friends party, will be very natural to the Apple mobile phone exposed, even more, the habit of the phone face down, let Apple logo up and so on

The boat is a very living example, face-saving is a common disease of the people, the specific use of our network marketing, business, boat feel, the most essential point, is the priority.

Priority is also to create a VIP experience, not one of the key elements, the user first experience your product, first experience your service, be respected, let her have something to show off, your value in her eyes will be magnified.

Practical use: The value is also relative, you can not be free, or even low pay to the user to give your value, otherwise this value in the eyes of users, no value, free or even unpaid things, and who will cherish?

9, exquisite little gift;

Attention to small gift keywords; surprise, exquisite, cheap, people-related; maybe you want to say, and surprise, but also exquisite, but also inexpensive, and product-related, this is not very ridiculous? Where is there so many such things?

Do not blame the boat poison tongue, indeed a lot of people habitually like to deny, negative before never seriously think about whether there is no feasibility, the boat himself in a men's shop bought a T-shirt, the store name does not say, rather advertising suspicion;

Originally just a very normal, very ordinary pure color bottom T-shirt, but the seller in the bag sent a key pendant Eiffel Tower, quite exquisite, but the shop page, and product page did not say, additional surprises, always let people happy and impressive

There is a flaw in the product itself, but because of this exquisite Eiffel Tower key pendant, its product comments surprisingly a piece of orange praise, everyone exclusively thank the boss to give this small gift, some said the clothes are not good, but because this small gift, the user's expectations satisfied, so the comments are not so embarrassed.

You may want to say that the Eiffel Tower key pendant t-shirt hairy relationship ah? Yes, the product itself is not much related, but the people who use these products, related to overlap, wear a pure color T-shirt, and like this kind of exquisite pendant of the crowd is coincident.

Practical use: Note that you have found such a small gift, the last of which has your brand logo or logo or something, to facilitate the deepening of brand impression, the boat in the giveaway marketing that article emphasis said.

The second is that the so-called surprise, that is, the beginning can not let users know, users know, but also surprised a yarn ah.

10, hunger Marketing;

The millet model of 13 cattle, needless to say, perhaps the millet model is not just hunger marketing, but the marketing of hunger must be millet marketing means the most brilliant.

The most ingenious place for hunger marketing lies in the brand that is hot-fried, and heating the user's purchase desire, such as the boat in front of the said, free things, no one will feel the treasure, and then deep point that is, the more the desire and can not get things, the more erotic; When a product needs to be snapped up, booked, and even purchased with difficulty, We will have a taste of the impulse.

Practical application: For this set of millet model, the boat has not really touched, perhaps the foundation is too shallow, welcome to the cattle and the discussion, the boat said point, they know, can practice operation,

A, the product must be reliable; B, the Navy must be strong; C, the marketing package must keep up with the method.

Thank you for your appreciation! This article by the Snow Language (http://xzsay.com/) original editor; add Micro letter: Xzsay1