2014q4 Hand Tour market income over 6 billion yuan

Mobile gaming industry has become the most powerful driving force in China's game industry, according to the game work, CNG new game research, IDC, TalkingData, the latest "2014 7~9 China Mobile gaming Industry Report" shows that the Q3 mobile gaming market revenue reached 5.79 billion yuan, still growing rapidly. According to other sources, Q4 market income of more than 6 billion yuan.

As an up-and-comer of the Chinese gaming industry, mobile games Although a late start, but sales revenue and user size growth rate in the game of the fastest segment of the market, about 340 million users reached the top of the market segments, which is portable, easy to operate, suitable for the characteristics of fragmentation time and so on.

According to Chinese game Industry report analyst, Chinese Internet user's game habit is expanding from PC to mobile end, mobile game user's active degree, game time, logon frequency and so on data all indicated that the mobile game user invests in the mobile game the energy to increase obviously. One of the most obvious is the mobile chess game.

Data source: GPC, CNG and TalkingData

"2014 7~9 China Mobile gaming Industry Report" data shows that in the card, simulation, strategy and other eight kinds of mobile games, chess and brand user activity ranked top, to the "People's up to Mahjong", "Every day," two products for example, its user activity to reach even more than other types of mobile game top-level level. At the same time, the above two games users daily average number of games reached more than 8 times, indicating that this kind of game on the user has a strong stickiness, and can better excavate the user debris time, so that users form a single day multiple login habits.

The recent white paper on global mobile gaming Industry (Mgea), released by the Mobile Games Entrepreneur Federation (2014), also shows that chess games are popular among low-frequency users and high-frequency users. The 2014 mobile Industry Report released by TalkingData shows that mobile chess games are the top ten per cent of monthly growth rates for users.

The 2014 Q3 Financial report showed that the cumulative number of mobile end-months active users in the first three quarters grew 43.3% from a year earlier in the previous three quarters. The third quarter grew by 25.6% over a year earlier.

Wu Guo, the chief executive of the board, compared with PC games, the advantage of mobile chess game is more timely to meet the user's game needs, users can enter the game anytime, anywhere to entertain. In the payment aspect mobile game is also simpler, does not need to bundle the bank card, can realize the convenient payment through the mobile operator's "short generation" way.

A veteran chess game practitioner says chess games in China have thousands of years of cultural history, whether the user has been on the Internet, can quickly start, do not need to adapt to new play and rules of the game. With the popularity of smartphones and tablet devices, more and more users are favoring chess games because they are no longer restricted by geography or time. For example, in the joint public, not only at any time can be networked games, free to win mobile phone recharge cards and other prizes, but also the opportunity to obtain such as WPT, such as the participation of world chess competition, and the state of Texas poker champion Chinese star David Chiu, well-known players Wushao, Jintao and other online and offline competitions, Increase the enthusiasm of the user to participate.