21 tips for improving conversion rates

General website average conversion rate is about 3%, but many websites can reach 10% or higher. How did they do it? What did you miss?

Bryan Eisenberg, a best-selling author of The New York Times, revealed the secrets and ways to achieve high conversion sites in a personal speech. The following is a summary of his speech.

What is the conversion rate? Fundamentally, the conversion rate is a measure of your ability to persuade visitors to do what you expect. It reflects your marketing effectiveness and http://www.aliyun.com/zixun/aggregation/4100.html "> Customer satisfaction."
To achieve your marketing goals, visitors first need to achieve their goals.

Conversion rates below 10% are unsatisfactory. The conversion rate of many top retailers is above 15% per month. How did they do it? What did you miss?

In fact, the reason is that everyone's website is too bad. There is not enough resources to make it perfect.

It is easy to say that it is difficult to increase the conversion rate. This is not a legend. It's like how to be a basketball whiz-it's obvious: practice hard, devote yourself to patience. Macchaudan is also the god of basketball through constant practice. Continuous improvement of the website should be integrated into the blood of your group.

Three basic principles affecting conversion rate
• relevance
• credibility
• Site Navigation

In addition, there are the following 21 high conversion rate of the site's secrets.
1. They all convey unique values. Advertising has a clear appeal.  No product or brand is known to all. If the user cannot find the reason for the purchase, they will leave.

2. The products they provide are relevant and persuasive to the main website. Understanding the product can stimulate the customer to purchase desire and produce the purchase behavior.

3. Their website is persuading customers to buy everywhere. Every page should be advertised and persuasive.

4. Déjà vu-that is, to ensure that visitors are not lost, you need to keep the similarity between pages. Efficient online marketing can sustain and achieve expectations. Each page element needs to be threaded with the overall process. So if you have an innovative design on a page or ad, it should be reflected in the transformation process.

5. They are familiar with the process of customer purchase. Consider the problems that customers may encounter during the purchase of the product and give a clear indication.

6. You have to meet different personalities of the customer. Different people make different decisions-some are left-brained and some are right-some are sensible and somewhat sensual. Because of personality differences, the purchase model is predictable.

7. They do not make isolated segmentation optimization. This is a tool that vendors use to test multivariable, but in many cases it is the wrong way. Consider these four personality patterns: spontaneous (looking for top sellers), human-oriented (comments-oriented), system-oriented (search by category), and competitive (searching).  If you understand your client, your test will be more effective. Test impact rather than change.

8. Increase social impact: take advantage of customer word-of-mouth. Amazon Bookstore is a good example, they let customers help sell products.

9. They navigate products through comments-such as showing ratings and reviews (top products, ranking by ratings, etc.). This can directly and obviously improve the conversion rate.

10. They raise conversion rates through Word-of-mouth.

11. They increase the degree of viability through Word-of-mouth: give the product a social level guarantee (others feel good and you'll feel Good)

12. They used Word-of-mouth to test user testing before they thought it was too expensive, but now everyone can do it.

13. Use a variety of persuasive elements such as scarcity, interactivity, authority, consistency, consensus, preference and urgency. You can use the Thank you page for compelling and relevant marketing.

14. They even made the form more appealing. Don't let your form be as boring as a motor vehicle to increase the conversion rate. Do not let others before the purchase must register, after completing the transaction The Thank page prompts the registration.

15. They guarantee quick response. The longer the customer gets back, the quicker the purchase intention disappears. Let the customer know when the answer is received.

16. They let you know at any time which part you are in. Let the customer know clearly the transaction link. Using this approach to lure customers through the whole process

17. They use Mail preview.

18. They increase their input to improve the customer experience. Flow is not a problem for most people, conversion rate is. Take the time to do a good customer experience. That's the secret of Amazon. There are 200 tests on their website at any time.

19. They set up an optimization system. If you have a list of 75 items on your site, start with a simple one, rather than what you think is the top priority.

20. Their decisions are based on data. The key to completing the analysis is to create the task table. Find the parts of your marketing or Web site that face challenges.

21. They perform fast. The internet is changing rapidly. Execution is not just a process, but it maintains the life of the site.

Source: http://article.yeeyan.org/view/megaeraxcz2/127474