25 you must know to increase the performance of the Electronic Business site skills

　To increase your online sales performance, be sure to start with the following golden formula:

Performance = no repeat visitor (specific visitor) * conversion rate * Average Unit price per customer

We can see the increase in the number of repeat visitors, conversion rate, per unit price is the key to improve performance. How to do it? Today to share 25 practical skills.

How do I increase the number of visitors that do not repeat?

01. Before you purchase traffic, you must at least confirm that you have listed the products of the online store as much as possible, because no product is equal to the consumers have no choice, it is equal to no resources to carry out marketing, also equal to not be able to optimize the site.

02. Confirm that you have a perfect SEO strategy is the measure, this is for the long-term free flow.

03. Multi-Pipeline sales are the focus. If you want to let your online Web site traffic growth, and more cooperation with electronic sites, or through Taobao, Alibaba and other Consumer-to-consumer, the network platform for the company to build your store.

04. Use a variety of social networking sites to get as many new visitors as possible, so that new visitors can become fans, register as members, or focus on your new messages on social networking sites.

05. To encourage a return visit from social networking sites or email marketing, it is important to spend time running social media (microblogs, micro-letters, etc.), which are generally free of money.

06. The use of seasonal promotions or no sales to attract traffic is similar to the way in which physical retailers attract customers to the store.

07. If you have the opportunity to participate in a number of joint marketing activities, carefully investigate what activities are usually of interest to your target customers.

08. If you have an entity's storefront, remember to shop on your website to encourage repeat purchases, send brochures, poster displays, and more.

How to improve the conversion rate?

09. Optimize your homepage or activity page, emphasize your preferential or advantage on the webpage, provide good recommendation service and ' help the customer to decide the order '. Make sure your bounce rate isn't too high and continues to improve.

10. Make sure your product photo is persuasive, product name is easy to recognize, search engine good, product description is true and accurate, visual effects provide also enough impact (always remember that visitors will not read too many words), so as to make the product page optimization.

11. If the product has won the prize, or has been reported by the television newspaper, the user witness and so on, must specially emphasize the product superiority. Customers can also be given some feedback to write comments.

12. To provide attractive freight, if possible, the best free shipping!

13. Provide clear and unambiguous distribution rules, including return policy.

14. In the entire Web site, to have the impact of the ' call action ', this kind of information must be placed in the most obvious location of the page, and the use of attractive content or copy.

15. If you have the resources, provides the real-time Chat service, lets the arrival netizen be able to enjoy the customized service.

16. Use coupons or other equivalent feedback to ' reward ' for the first purchase, especially for new visitors.

17. Must often small ' promotional ' activities, with weekly selection, seasonal promotions, clearance, to celebrate a specific holiday and other names, but large-scale promotional discounts, one to two times a year to be good.

18. Observe your mobile traffic. If your site traffic is already 20% from the mobile device, do not create a mobile version of the page?

19. Consumers are impatient, if your site is running too slow, will let all your efforts into the water, program optimization and server optimization to continue.

How to increase the unit price per guest?

20. Mix the different products together, play the combined price.

21. Make good use of cross-selling and up-selling if possible. First of all, to find more customer needs, to sell upgrades or related products to customers.

22. Similar to the above concept, the main products (the more expensive products) are attached to other small products.

23. Start selling products to customers, and then to ' marketing ' the way to sell large categories of products.

24. If you sell products that are complementary, especially consumables, be sure to provide subscription services to customers.

25. Finally, if you have to provide offline payment services, remember to call to track the unpaid orders, in order to improve customer payment rate!

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