3 Steps of SMO--Let your site really import social traffic

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Do you know where the first big source of traffic from a big Web site like CNN comes from? Search engine? Google wrong!

Social media, led by Facebook and Twitter, has surpassed Google as the number one source of traffic for many sites such as CNN, according to a recent report by the Hitwise agency. and domestic happiness, QQ space, Sina Weibo, Sohu Weibo and many other social media popular, but also make the domestic web site traffic sources of the socialization of the proportion occupy more and more important position.

Therefore, you are only concerned about SEO, seo, seo ... ?

Make your site A social media optimization (SMO), so that the site automatically import more social traffic!

The reason for social media optimization is simple, if your site has 100,000 users, but to see these users on the social network on average there are 10~20 friends, then if you can successfully use social media optimization, the organic will affect 600,000 ~100 million of netizens. If you count a two-level friend network (friend's friend) This number may be even more alarming.

So how do you optimize your Web site for social media (SMO)? This article will introduce 3 steps to help webmaster implement social media optimization?

Step One: Add the social sharing button

Because of the current social media, there is a pure social network, there are portals open microblogging, mobile phone applications and so on, in principle: the more the better! Because after all, the people on your site may be using whatever social network they have. This will cover as many users as possible.

But because it takes a lot of work time to maintain a large number of social media interfaces, it is recommended to use third-party tools, such as the jiathis.com sharing button, which is used most domestically.

Step two: Enhance the user's "sharing" experience

Promoting a user's "sharing" experience should be one of the most important tasks of the site, including:

A。 Content: Identify which pages in a Web site must be added to share buttons: news, blogs, posts, and what are optional, such as search results.

b。 Position: Share button in the article head or tail, or unified on the right side of the site, cultivate a unified user experience ... These are the issues to be considered.

C。 Sharing experience: Sharing experience should be smooth, and enable users to return smoothly to the site. In addition, after a share is completed, the tool should encourage users to "share more sites"

D。 Help and encouragement: the website should provide some introductory articles to help and encourage users to use these share buttons. You can even provide some points to reward sharing behavior.

Step three: Do the data analysis work well

Using statistical analysis tools such as CNZZ or Google Analytics to analyze whether the source of traffic from the social web site has improved, and also to see what the site is more popular, you can do the focus of the recommendation "share."

From now on to the site for social media optimization bar, and to this end set a total station traffic promotion goals. Perform a period of time, and then look at the effect, repeated optimization.

How much traffic is coming from social media? The author provides a minimum reference value for a foreign website "at least 15%!"

Attached: All social media listings are shown below: