3000IP business site daily orders less than 30 distressed

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Now many enterprises gradually began to pay attention to the line of traffic, the optimization of the enterprise Web site has also started to flourish, through the recent and do business site optimization Friends Exchange, found a very serious problem, the site after a long time optimization, some keywords began to participate in rankings, visitors also came to the site, But orders and telephones are almost no, there is a friend optimized site every day about 3000 UV, but phone orders are less than 30. So where did the problem come from?

Enterprise types of Web sites are a lot of focus on the site optimization above, hoping to get the flow through the promotion of keyword rankings, but the flow of traffic, but not ideal, through a large number of corporate Web site survey found some problems, hope to communicate with you.

1, site positioning is a marketing-oriented website

In the exposition of marketing-type site, I'm sure many friends will spit slot, my corporate site is also a lot of things ah, telephone, online delivery orders and so I have done, why is the conversion still so low? To a large extent, you didn't maximize the details.

2. Build the website with customer as the center

Go to see your website, is not still stay in the "Company profile, product display, contact us" These old routines above, but the user's best experience is a site to pay attention to, from the site's tonal collocation, the layout of the section, the layout of columns, etc., to create a customer trust and authority, professional first feeling. " Focusing on the focus of users and the urgent need to solve the problem, to help customers answer and FAQ.

3, Product display mode

Recently met a month sister-in-law and cleaning class Enterprise website, only on the home page to explain what kind of services, and not to further display details, it is easy to create a leather company feeling, and marketing-oriented enterprises will be the gold medal of the staff photos on the home page, coupled with these staff skills and customer praise, Customers will first feel that the company's staff is very professional, so the provision of services is relatively professional, I consult a try and why not.

4, the use of the first screen of the website

Why should I say that the first screen, I believe we all know, visitors to the site, the first to see the page must be the most important, from the beginning of the page, the brilliant logo design, the company to obtain professional authority certification, a short description of the text can be a lot of color.

5. Interactive Design

How to leave a visitor, or to leave a customer with a two-time communication, this is an enterprise website most urgent need to solve the problem, many sites have online customer service function, but the real effective is not much, most only leave an online QQ icon, and the customer clicks, you need to login has QQ, Then after the jump to chat window, and a lot of the enterprise QQ is basically no one responsible, asked the question in 10 seconds did not respond, the customer will be turned away. Looking for a professional service provider to maintain online status and quick response, in the visit to the hospital class site, give me the feeling is that the site customer service eager to jump out and chat, why the enterprise site can not do it?

6, convincing customer witness and certification qualification

The website cannot tell the viewer in person how good our product is, our company in the industry is how famous, then we need to translate these into words and pictures to tell visitors, the electrical business site evaluation and praise has done Taobao users must be the clearest, in order to modify a bad comment, anxious to run to the customer there let him modify, Visible user evaluation of the importance of a website.

Upgrading the corporate Web site conversion rate is not too advanced cheats, and we only need to maximize the details of the work, seize the user's concerns, solve the user's problem, for the sake of users, constantly adjust the way to show, and strengthen the interaction with the customer before, can let the enterprise website Traffic Limited circumstances bring more orders. This article is by the http://www.leadip.com/dazhuzai/novel reading Net's big dominate novel original, reprint please bring the link.