360 not enthusiastic about overseas markets

Absrtact: Qihoo 360 yesterday's third-quarter earnings, which ended September 30, showed a 376.4 million dollar increase of 100.3%, a net profit of 57.7 million dollars and a year-on-year increase of 29.7%, all slightly exceeding analysts ' expectations. After the report, 360 of the shares

Qihoo 360 yesterday's third-quarter earnings, which ended September 30, revealed a 376.4 million-dollar increase of 100.3%, a net profit of 57.7 million dollars and an increase of 29.7% per cent year-on-year, slightly exceeding analysts ' expectations.

After the report, 360 of the shares rose 7.4% in the previous trading day. Since the two-quarter earnings, 360 of the stock has been in a downward channel, and has now fallen out of the tens of billions of dollars clubs.

Compared with the beautiful revenue figures, 360 faces many challenges in opening new businesses and acquiring new users.

The user penetration rate of

360 was 94%, the same as 94% in the same period last year, and the number of monthly active users of Qihoo 360 security browsers was 357 million, up only 4.4% per cent. User penetration rate was 68%, down 1% year-on-year. Qihoo 360 people The daily average number of pages on the startup page and its subpages is 129 million passengers, up only 2.3% per cent.

So 360 said that while they were trying to build an important portal for mobile internet ecosystems, the overall goal was to improve the control and impact on existing users and to increase the stickiness of 360 of services. "The Android-based app Store 360 mobile phone assistants continue to dominate the market, and our goal is to maintain this market leadership in the future," says Zhou. ”

In the conference call after the earnings, the joint CFO Xu Zuori answered the first question about coming to the store. This is the 360 O2O life Service products based on the Address book. 360 think "[to shop Pass]" is the shortest and most direct way to connect the merchant's service, and will keep track of the user's needs in time. Since the introduction of the "Come to shop" in early October, there have been hundreds of thousands of businesses registered to use. The future of "come to shop" business will be 360 of the flow of direct pay, but there is no revenue, 360 also can not give specific operational data.

For mobile search, 360 said the difficulty is that the user search behavior on the mobile phone is no longer dependent on a single browser, users can from the browser, application, application store, mobile search. 360 has yet to establish a leading edge in the mobile browser arena. Their goal this year is that 25% of the traffic comes from the mobile end, and the market share can reach 7% to 10%.

In addition to the specific business, Xu Zuori also talked about overseas markets. The latter is not a 360 priority development business, nor is it a core strategy:

Since the 360 middle layer, such as mobile phone assistants and security guards, have started to build business models, they cannot bypass Google Play and the app Store in overseas markets. Without these middle layer,360 cannot distribute traffic. We are sitting in a huge market of 1.5 billion people, where the business environment is more conducive to our business than the foreign market.

But 360 still spent 200 million of dollars on acquisitions in the first three quarters, with a significant portion of them used to buy overseas companies. For example, they have invested in Israel Carmel Ventures and Jerusalem venture capital fund. 360 the only clear segment of the investment logic is enterprise-class security, which is mainly a small, fast-moving acquisition because 360 does not have the resources to carry out a 1 billion-dollar scale of mergers and acquisitions. By the middle of next year 360 will have 45 new products, basically covering a wide range of enterprise-class security solutions.

It is very curious that the entire earnings and conference calls, 360 official mention of "child bracelet" and other intelligent hardware product line, this is not satisfied with the current progress? Still keeping a low profile?