360 Search quietly exerting a new round of search campaign

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360 comprehensive search began to become the 360 navigation default search engine

After 2010 Google quit China, the quiet 2.5 of the search engine pattern began to be broken.

The 360 comprehensive search (so.360.cn), unveiled in Thursday, has become the default search engine for 360 web site navigation (hao.360.cn) today. Some users reflect that in some versions of the 360 browser search box, 360 search has been set as the default search engine.

As China's Internet traffic giant crocodile, 360 abandoned with cooperation for many years of Google, the flow of the import of their own search engine.

360 Search traffic Increased

Data from several websites shows that although 360 search has just been online for 5 days, it has shown strong traffic growth. Science and technology information site "Webmaster House" and mobile communication community "Android Forum" published data show that 360 search has become more than Sogou, the second largest source of traffic after Baidu.

In fact, the 360 search is no coincidence. 360, formerly known as the Community search engine "Qihoo", although the business focus shifted to the security field, but the search team intact, the search technology is also ongoing research and development.

At the same time, the 360 chairman Zhou also with the search has a profound source. He once founded the Chinese Internet Service website 3721, and then sold it to Yahoo in 2003, earning the first bucket of gold in life.

In Zhou's view, 360 comprehensive search is the function extension of Web site navigation, and it is also an integral part of 360 open platform.

"People use Search to find answers to questions, but no search engine can answer all the questions perfectly," he said. Zhou says 360 is a search platform where users can easily switch between different engines to find the answers they need.

For the user most concerned about the search quality problem, from the competitor Sogou evaluation report said, 360 search overall effect is slightly better than search, but behind Baidu, Google and Sogou. Among them, 360 search in hot word query effect better, and Baidu, Sogou flat, significantly better than Google and search, and in the long tail word effect on the performance is still poor.

This report evaluation method is, randomly extracts 90 query words, according to the user demand behind the query word, judge the quality of a result, use different score to indicate the good or bad degree of the result, finally adopt DCG way to give the evaluation index.

It is worth noting, however, that the review report is less than 24 hours from the 360 search launch. Just born 360 search quality has exceeded the operating more than 6 years of Tencent search. #p # subtitle #e#

Stir up the pattern of Chinese search engine

2010 Google announced the withdrawal of China, the original Google Baidu two Tiger competition pattern began to break. Google's traffic plummeted, Baidu eroded most of Google China's market share.

Analysys International data show that in the 2nd quarter of 2012, China's search engine operators market share, Baidu accounted for 78.6%, in absolute dominance, Google China occupies 15.7%, and Sogou only accounted for 2.9%.

However, Sogou has repeatedly cited Cnzz's data claiming that it surpassed Google, is China's second largest search engine, the use rate of more than 10%.

Data vary, sogou performance of the continuous growth is placed in front of the facts.

In the second quarter, the Sogou was the fastest growing segment of Sohu's line of business, with a quarterly income of $30 million, up 123% from the same period in 2011, and 34% per cent in the previous quarter.

A person in the industry said that many people worry that 360 will impact the Sogou, in fact, this is not the case. "360 Search and Sogou mode exactly the same, are dependent on the browser to import traffic." On the surface is the search engine competition, in essence is the browser competition, but the browser competition has been started many years ago. ”

Sogou CEO Wang Xiaoquan to 360 admission also does not express concern. He has publicly said to the media, the current Google and NetEase Youdao "not to force", 360 of the join will at least let Sogou in the confrontation with Baidu will not be too lonely.

"The biggest hit by 360 search is Google China, or even Google China's doom." These people said that the previous 360 browser search by default Google, it brought the flow of Google China's traffic once occupied 70%, with the birth of 360 search, Google's share will be squeezed to the bottom.

Solve the problem of flow of liquidity

All along, the 360 biggest pain is the huge flow is difficult to cash out. First-quarter results showed that 360 of the product's monthly active users of 411 million, the market penetration of its browser reached 62%, monthly active users as high as 273 million, compared with the revenue of only 69.3 million dollars.

The future of the search engine war, 360 can not lose. This time they were well prepared. Before the launch of its search engine, 360 has made a lot of effort to search the most important part of the transformation-advertising platform.

From May 2012 to August months, 360 consecutive line of "360 Advertising platform" (ad.360.cn), "360-Eye Marketing Platform" (e.360.cn) and "360 Effect Alliance" (union.360.cn) and other three advertising platforms.

"360 Advertising Platform" specializes in the sale of Web site navigation home name Station area below the text chain ads, billing method is CPM+CPC (according to the number of display and number of clicks).

"360-Eye marketing platform" selling Web site Navigation home page "Guess you like" text chain ads and television channels, shopping channels and other channels of the picture ads, the billing method is the CPC (according to the number of clicks).

"360 Effect Alliance" is 360 based on the accurate delivery of CPS advertising Alliance, according to the actual transaction effect of billing. Advertising includes: Home navigation, shopping, rebate, luxury, group purchase, education search, shopping search, the first signs.

Industry insiders said that 360 of thousands of online advertising platform, not only to enhance the ability of Web site navigation, more important aim is to make technical reserves for the commercialization of search engines, while accumulating advertisers, so that it can smoothly from the navigation ads over to the search ads.

In a report this July, Citigroup noted that Sogou search traffic of 60% from the Sogou browser, they have practiced the browser and search engine integration will drive the rapid growth of search traffic patterns. "As the user experience increases, 360 of the search traffic will inevitably grow fast, and the commercialization of search engines will be launched in 2013." ”

"If 360 searches can occupy 10% of China's search market by 2014, 360 of revenues and profits will reach 8 times times the previous forecast," he said. Citigroup said it was a big boon for 360 of the stock.

For the future of the search engine, has always been "outspoken" Zhou this time appears quite low-key. "Our goal is not to beat who, we just want to give users more options," he said in a Monday Sina micro interview. ”